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Is advertising on social media worth it?September 14, 2012 – 5:15 pm |
 Damjan Dano |
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One can argue that those who doubt online ads are those who have never tried them… Can we say the same for the social media ads? Recently Hubspot published some stats that share a pretty good light on social media and the ROI from it…
The statistics show that 42% from the audience that was surveyed by the company are claiming that Facebook is critical for the success of their company. Back in 2009, the number for the same thing was 24%. This increase is most likely due to change in consumer behavior and user’s tendency to use social media more.
62% of marketers have said that social media is becoming more important part to their marketing campaigns over the past 6 months. If you are wondering what happened over the past 6 months: Facebook made changes to their platform, introduced timeline and changed their algorithms to support sponsored stories, promoted status updated, to show more page activities from friends and etc… things that actually helped business pages to show more in news feeds.
Wondering what is the industry that gives best ROI in social media? Answer is obvious: retail.
So what would you really get if you jump into the social media world? This graphic outlines the benefits:
