|Abdul Fattah Ismail|
I started with the Blueliner family back in late October of 2009. I had a strong desire to enter the world of digital media, but little experience. Over time, I have learned some about the peripatetic nature of this industry. The frenetic pace of digital media can be dizzying to the naked eye. One thing has remained constant. In a world where attention spans are short and information is endless, distribution and marketing trumps the quality of content. Hands down.
In the 20th century, distribution was more of an art form. Trailers, posters, stickers, and samples were used to elicit certain emotions in consumers to purchase a product or service. Google, with its revolutionary search algorithm, takes marketing strategy to a new level. Nowadays, your website must be optimized for search keywords. Otherwise, your content will not make an eye blink. Social media and mobile marketing also are rising factors in strategy, along with good web design. Through the 7 Pillars of Marketing, Blueliner delivers all these elements at a high quality with a reasonable price point.
The internet, as we know, is a thrifty way to distribute content to the masses. We also know that the internet has a lot of content to keep minds busy. How do you get through the clutter? I believe that segmenting your demographic with steady content is a good start. You don’t always become an overnight sensation, but you build a client base. Advertisers like client bases since they increase the chance of realized revenue gain. Small firms should have a budget for technical upgrades. It doesn’t make sense to start up a business without reserve capital for technological improvements that catapult revenue gains. Before anything else, though, you need a staff with energy and imagination. They collaborate to produce the content for a mass demographic. If a firm can deliver high quality distribution at a good price and quality, then they shine above all.