The 7 Pillars of Digital Marketing Blog

AT&T Nets Augmented Reality June 29, 2010 – 2:16 pm				Abdul Fattah Ismail

Augmented reality is a form of online advertising that is gaining traction. The World Cup, which has seen record figures of advertising revenue, has also become a test board for many firms, including AT&T.  The communications giant created a banner with Zugara’s Augmented Reality motion capture technology called ZugMO.  The banner is an innovative form of Flash and other properties.  It has you heading crosses towards to goal straight from your webcam. The user gets five shots to score as many goals as possible. In the future, we’ll get more in depth about the creation of these banners and their effectiveness in segmentation.  But for now, begin to head for goals here!

Posted by Abdul Fattah Ismail
Posted in Flash, Interactive Marketing, Marketing | No Comments »
Tags: AT&T augmented reality banner, augmented reality, banner campaign, BBDO, Blueliner Marketing, digital campaigns, Digital Media, Flash, online banners, zugara augmented reality