Good post. Not many companies have yet realized just how powerful Facebook and other forms of social media can be.

Many years ago, companies used to run contests asking people to say why they liked a product in 25 words or less. The point was simply that by encouraging customers to sit down and write down why they liked a product, they were building emotional involvement. Once you’d entered such a contest, you were more likely to buy that same product the next time you went to the store.

However, many companies still think of their customers as “out there,” where only salespeople and customer service representatives have to deal with them personally. There’s still a “field” and “headquarters” mentality.

Yet it’s now possible to personally engage with many customers just as you explain.

One Liberty Properties