|Abdul Fattah Ismail|
I’m back at the Metropolitan Pavilion for Yahoo’s Internet Week Conference. Traffic isn’t nearly as intense. The Ford Focus still illuminates the main space, crowded next to endless sponsorship signs. Yahoo Studios flashes programming from their several content stations.
10:43: Keynote Presentation by Robert Bowman
MLB Advanced Media CEO Robert Bowman is talking about the mobile experience enhancing interactivity for the fans. In his mind, baseball remains the ultimate representation of theatre in sports. They are also talking about the interactivity that spreads beyond the diamond with fantasy leagues and microsites like MLB FanCave. The actual fan cave exists in the old Tower Records space in New York’s Greenwich Village, and it has offered exclusive program with baseball figures. Their Twitter feed has grown with followers by the day as content continues to gain traction.
11:10: The Art Of The Side Project
Rick Webb of The Barbarian Group moderates a panel of serial entrepreneurs who talk about the balance between a full-time career and working with a side project. Again, the crowd din makes it difficult to hear the panelists clearly. If they do it here next year, I’d recommend better audio equipment or hold panels in a separate auditorium. According to them, motivation is something that ebbs and flow with side projects. Content must be regulated to attract unique visitors, advertisers, and so forth. Once the side project rises in economic value, decisions must be made. The most common factor is enjoyment. Is there a desire to leverage this into a career? You’d be surprised that sometimes, it is not.
11:20: Noah Brier talks about selling off Brand Tags for this particular reason. Brand Tag is deemed “a collective experiment in brand perception”. He felt that the project grew into such a livelihood where other minds can carry it to a full potential. He also mentions that he never consciously refused to apply this side project in his traditional work setting. The time was just not available to direct focus in that space.
11:31: Who Is Alex Blagg?
On the AOL stage, Alex Blagg of Bajillionhits.biz talks about how the Internet has statistically filled the Internet with endless content. The effect on human discourse is brought out. According to him, “A Grilled Cheese Sandwich Store just raised 10 million dollars in venture capital.” He also states that Internet hits are worth more than Dollars, Euros, and Yen combined. The dude is hilarious. He correlates content with basic internet principles, like SEO and online advertising scale. Only content exists, and there is a way where great content stratisfies the future. His keys: Not Too Many Words, Cheap, Disposable, Addictive, Effortesly, and mostly insanity. The mocking is classic. If only you could sit in front of him. He called MySpace “an apocalyptic wasteland where content zombies roam”. My words don’t do it justice.
That’s the first half wrap. More to come in the afternoon.