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The 7 Pillars of Digital Marketing Blog

Best practices, training and innovations in Digital Strategy.

Remember Your Interface

February 25, 2010 – 1:45 pm
Abdul Fattah Ismail

The staff at Blueliner prides itself on delivering quality web design to our clients in all phases. Unfortunately, the process contains pitfalls that derail the process. At times, businesses may concentrate too much on the application and forget to execute the web development necessary for quality design.  Sometimes, the original designers do not factor into the process.  Web developers will choose to handle the web applications and design, even if design is not their forté.

It is critical for interactive teams to clearly determine several phases of the web construction process. One of them is understanding the difference between a website and web application.  To the general public, they may be considered one and the same.  A website’s main purpose is to convey information in a clear manner with sound visual stimulation to generate traffic, which as we know leads to higher ROI metrics.  A web application, on the other hand, is the guts behind a website.  It allows businesses to perform several tasks at a singular time in order to carry out initiatives and ensure production.  Web applications are further segmented into open and closed applications. Open applications are simply accessible to everyone while closed applications are used for a corporate network on-site, carrying an offline status.

Businesses must also identify their users to ensure that the project meets their needs.  Interviewing users and stakeholders give answers about their knowledge of the system.  ”Shadowing” is another technique, where observation of user behavior through disclosed channels can reveal insightful answers.

These are just a few examples for businesses to consider when implementing a quality web strategy.  Janko Jovanovic of Smashing Magazine goes further in detail to discuss prototypes and other principals of the design process here.

   

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