|Abdul Fattah Ismail|
I’ve talked here in several pieces about online video advertising as the current marketing trend. Businesses with products and services needing to catch the senses consider self-video production often, but with anxiety. Cisco’s Flip cameras are fine to do simple interviews at events or spotlight a nominal product. Video is even more compelling when paired with an interactive website that contains strong pixellation, endearing the user to experience several pages. The alcoholic beverage Desperados does a fabulous job of balancing this standard in their latest campaign. I’ve actually never seen the beer in public, and am not typically a fan of hybrids. But their business marketing mix has me intrigued enough to buy it, and that is the endgame of a video strategy.
That endgame is a more realistic achievement with a professional agency. The investment can be tailored for your corporate budget. Certain businesses have staff with the camera equipment to carry out sophisticated campaigns in high-definition video and spread them virally. In the hands of a production professional, however, the dividends last for a long time. A good production house will handle the technical aspects of your video demand, from a script to editing. They can also assist with logo design, distribution, and product positioning. Your brand equity is guaranteed to strengthen across demographics. Blueliner Marketing has a video production house located right across the Hudson River in Jersey City for small businesses named Anar Studios. For more information, click here.
An entry on PRNewswire also discusses the benefit of video production. A picture may tell a thousand words, but a video can sell a lifetime of loyalty.