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For Google, Yelp Will NotAugust 26, 2010 – 5:32 pm |
 Abdul Fattah Ismail |
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The launch of Facebook Places last week is rustling more than privacy settings. Their rivals are now sparring against one another. In a current report, Yelp has struck a deal with Google to remove their content from Google Places, since the pay-per-click credit would fall to advertisers on Google Places and not Yelp, despite their influential business review to extract a consumer purchasing decision. Yelp had a syndicated relationship that ended in 2006, but their reviews content appeared after the partnership’s termination. After a meeting between both site executives, Google promised to remove the content. Yelp still wants to surface in Google’s search index results, especially with Caffeine as an additive, pun intended. 
Those unsure of the distinction between the two can follow this distinction. Google Places is seeking to overtake Yelp, Facebook, Craigslist, and other classified search hubs through acquiring third party publisher sites. Third party publisher sites are created for advertisers to provide server space, campaign delivery, and reporting facilities needed to show content at an optimal cost. Yelp clearly doesn’t have the financial resources of Google, so third party publishing is a fiber of their cyberspace identity with cookies being the sweet tooth. Cookies are placed on viewed websites to eliminate repeat pop-ups per page open, establish an advertising sequence, and monitor web traffic for analytical reports. It gives them the platform for their unique customer reviewers to post routinely, creating a bucolic online community. I think this will be a permanent discontinuation since the e-classified market needs to distinguish itself.
One Response to “For Google, Yelp Will Not”
Google is out to crush Yelp with their release of the reviews section under Google Place for Business.
By Yelp Yelping on Oct 27, 2011