|Abdul Fattah Ismail|
Designers don’t need to worry about future earning opportunities. But this social media strategy by KLM caught my eye. The Dutch airline crowdsourced the design of a plane to fans of their Facebook page. Fans needed to submit portraits of themselves with inspired quotes for the design of a Boeing 777-200. According to Creativity Online, the campaign was named Tile & Inspire and ended on June 14th. A message on the landing page states that Facebook users should still like the Corporate page and will get a video of the campaign experience. The plane model was a Boeing 777-200 unveiled on June on a flight from Amsterdam and Atlanta.
The strategy has a lot of dynamism between the crowdsourcing of graphic design through brand positioning to stop at philosophy. Inspiration encapsulates an unquantifiable element of the human experience, and air travel elicits strong conflicted emotion for all. I believe KLM taps into that romanticism on many angles. Click on the KLM plane to learn more about the campaign in a short video clip. Unfortunately, the video embed code was disabled.