The 7 Pillars of Digital Marketing Blog

Yahoo Mail: Diversified For Your Email Marketing Pleasure December 7, 2010 – 5:33 pm				Abdul Fattah Ismail

I remember Yahoo Mail being my first personal account back in undergraduate studies at The University of Notre Dame. The transferral of typed messages online through a network system had been going on since the 1960s through the military, but for me, it made the world flat. I could communicate with anyone across the globe, provided they had an account and solid network connections. Nowadays, you can engage with viral demographics at so many levels and intentions. Direct e-mail marketing looks like the Pony Express today, despite its value to generate high response rates.

In this piece from Direct Marketing News, Tom Sather delivers some insight into how e-mail marketers can use web interfaces like Yahoo’s Beta Email to gain ROI on their service campaigns.  Yahoo! just released an interface dubbed “Minty”, which integrates text, a status update box for social media portals, video, and photo uploading boxes.  As we know, Facebook just launched their own revamped email service in their quest to be the first stop on the browsing experience.

Nevertheless, Yahoos’ roots as an e-mail service provider can provide a professional hub for philanthropic organizations who have employees with digital marketing acumen.  Agencies can also benefit by using the interface to experiment with new digital campaign strategies at no cost to their balance sheet. As Sather mentions, using web analytics that can segment the data will prove invaluable to measure campaign effectiveness.  Some basic examples could be special event invitations, staff news, executive announcements, and so on.  We haven’t even discussed much the possible benefits of updating your social media portals without leaving the interface. That is because some folks already understand and have maximized this advantage.  Variety is still the spice of life, and e-mail services can be the spoon for Yahoo.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Email Marketing, green marketing, Interactive Marketing, Marketing, Mobile Marketing, Small Business, Social Media Marketing | No Comments »
Tags: Blueliner Marketing, Blueliner NY, digital marketing agency nyc, new york email marketing agency, notre dame, pony express, silicon india, Yahoo, yahoo mail

“Face-mail Me”, by Facebook November 16, 2010 – 11:39 am				Abdul Fattah Ismail

The executives at Facebook are about to announce the launch of a new method to communicate online.  Titled “Messages”, Facebook is offering their users the flexibility to communicate in real time regardless of platform.  Buzz circulated last week that Facebook was looking to challenge Google’s Gmail as an e-mail service purveyor, but this quote from CEO Mark Zuckerberg suggests otherwise:  ”We at Facebook believe that modern messaging is seamless, informal, immediate, personal, simple, and minimal. Facebook is going to provide every existing member an e-mail per request, but again Zuckerberg quotes, “It’s Not E-mail.”

It seems that Facebook’s new model is more interested in generating longer website visits to increase advertising opportunities for corporate accounts and online vendors.  This is another strategy in a step for Facebook being the portal for data integration and management.  The “Like” application was a major step in synthesizing personal statistics from the content of flailing media web providers.

By management differentiating this new service in public from e-mail yet providing addresses, I do not see another rationale. The website engine already optimizes indexes from Bing, a partnership that began late last month.  The traffic flows with millions of photography, art images, and video installations.  One more part of Facebook’s business transformation involves sourcing all of its data in a solitary environment.  As this piece in Financial Times explains, technology firms are looking to source their data centres independently from major city networks in order to load and transfer content at a higher pace.  North Carolina offered huge tax incentives for Facebook to build a prime facility for data management.  It will be interesting to see if the corporations reciprocate for those states subsidizing such grand projects.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Email Marketing, Interactive Marketing, Marketing, Social Media Marketing, World | No Comments »
Tags: e-mail marketing, facebook messages, mashable, new york e-mail marketing agency, new york social media marketing agency, Social Media Marketing

The Online Ad Is Back..And Back In Black October 19, 2010 – 10:29 am				Abdul Fattah Ismail

Online advertising is coming back with strength.  According to this note from paidContent.org via Magna Global, web advertising revenues will reach $25.6B, an increase of 12%.  Display advertising has led the charge, as e-commerce merchants gear up for the holiday spending season, which starts in earnest after Thanksgiving.  Strangely, however, analysts have noticed the decrease in market share of direct media. Direct media is the umbrella term given to lead generation, pay per click advertising, online yellow pages, and e-mail marketing.  Large technology firms nevertheless continue to integrate websites in order to generate click-throughs and collect personal data for web analytics.

Yahoo aims to emulate the Facebook Connect module of multiple site integration with Y! Connect. An opportunity exists for Yahoo! to present the module as a potential boom for small and mid-size businesses looking to organize their interactive marketing services.  Philanthropic organizations can use Yahoo! for their e-mail marketing campaigns. E-mail marketing involves gathering extensive data on donors’ web activities to observe behavior, then tailoring your message using a hybrid of images and text to elicit the desired feedback:  revenue.  If a campaign has an extensive reach with quality content, then traffic flows. The Y! Connect hopes to deliver on this elusive adage.

Yahoo!, despite its management uncertainty, remains credible with the public as an e-mail provider. Facebook’s continual privacy issues have left the door open.  Can Yahoo! step in and yodel? Only if they can step up their security protocols, and the market is always kind to those with capital.

Posted by Abdul Fattah Ismail
Posted in blog, Business News, Content Marketing, Digital Media, Email Marketing, Interactive Marketing, Marketing, Search Engine Optimization, Small Business, Website Analytics | 1 Comment »
Tags: Blueliner Marketing, click fraud agency new york, digital marketing nyc, interpublicis group, new york e-mail marketing agency, paid content.org, y connect, Yahoo

Interactive Luxury, Neiman Marcus Style October 5, 2010 – 5:52 pm				Abdul Fattah Ismail

The leaves have yet to change colors, but retailers are starting to ramp their advertising campaigns for the holiday season. Although the economy is at a higher level than 2009, when retailers had to cut inventory due to consumers closing their wallets, caution still hangs in the air.  Luxury goods, however, are starting to generate sales revenue.  One venerable patron has a vision of penetrating with many channels.

Neiman Marcus has been popular with mothers of upper-middle incomes and the divorced for years.  eMarketer interviewed Michael Crotty, Neiman’s Senior Vice President of Marketing Programs and Customer Insight.  Despite the statistics of his customer demographic, his staff sees a different story on the floor.  ”Our customer likes to shop on both channels depending on what they’re looking for and how much time they have.  In markets where we don’t have stores, the customer doesn’t look that much different.  In general, though, like a lot of other retailers, the online customer’s a little younger–not dramatically, but younger.”

The website design has a mix of traditional Neiman Marcus photography, with evening wear and classic formal pieces. Every section is crisply organized on the homepage, accented by a silver dashboard that highlights with soft shadows, exhibiting swift navigability.  Their desire for a multichannel reach is best exemplified with their mobile applications that bring their images first to your imagination, then to life.  The Editions application for iPad bursts with stills of classic editions, e-commerce, and The Christmas Book.  Editions is also available for the iPhone consumer, with the same bouquet of digital features.  The ladies who start browsing early should experience the Flipbook here. At the moment, online shoppers get free shipping regardless of order total.

Posted by Abdul Fattah Ismail
Posted in blog, Content Marketing, Digital Media, eCommerce, Email Marketing, Interactive Marketing, Marketing, Mobile Applications, Mobile Marketing, Social Media Marketing | 1 Comment »
Tags: Blueliner, Blueliner Marketing, digital marketing nyc, emarketer daily, fashion, Flipbook, luxury goods, michael crotty, mobile marketing agency nyc, neiman marcus, neiman marcus editions application, new york mobile applications agency

Blueliner Webinars 2010 September 30, 2010 – 6:41 pm				Riyaad

Blueliner Marketing, LLC is proud to reintroduce its successful webinar series on Internet Marketing. For years, various members of the Blueliner team have lead webinar discussions on Internet Marketing, SEO Best Practices, Web Development, and Marketing Strategy for companies worldwide.

This fall, Blueliner CEO and visionary Arman Rousta will lead a series of webinars, giving audiences insight into Blueliner’s award-winning strategy. These hour-long, informative sessions will take place twice a month from the comfort of your home or office, with different members of Blueliner’s team providing insight and lending their expertise.

The first of these webinars is set to take place on Tuesday October 12^th, 2010 at 2 PM EST.  Blueliner CEO Arman Rousta will lead you through the top Web Design Trends of 2010, where you will discover the difference between a good website and a great website. Your website’s navigation, graphics, and layout could be the difference in hundreds of thousands of dollars of potential revenue. Learn where your company stands and what you can do to improve. Rousta will also lead audiences through the 7 Pillars Approach to web design and provide insight to social media trends and the importance of mobile integration.

Blueliner will follow the October 12^th webinar with Arman Rousta’s renowned “7 Pillars of Internet Marketing” on Wednesday October 27^th. Rousta’s “7 Pillars” outlines the basic principles of Blueliner Marketing and has led us to be one of the most successful Internet Marketing companies.

Blueliner’s success is partly credited to their “World is Flat” business model. This model provides 24/7 implementation and ROI-centric Internet marketing methodologies. With offices already in New York, India, Bangladesh, and an office opening in Macedonia (2011), Blueliner has become a world-wide success and a model for all businesses looking to expand overseas. A webinar scheduled for November 11^th, 2010 will discuss expanding into Asia and making your business more efficient and cost-effective.

Information on upcoming webinars can be found in the Events Section of BluelinerNY.com. Join Blueliner for a webinar and let their successful business strategies work for you!

Reservations for the Web Design Trends 2010 webinar are being taken now. Registration is free!

Posted by Riyaad
Posted in 7 Pillars of Digital Marketing, blog, CRM, eCommerce, Email Marketing, Interactive Marketing, Marketing, search engine marketing, Search Engine Optimization, Small Business, web development, Website Analytics, Website Design | No Comments »
Tags: arman rousta, Blueliner Marketing, blueliner webinars 2010, digital marketing nyc, riyaad edoo, web development agency nyc, website design agency nyc

Weekly Blueliner Newsminer September 24, 2010 – 3:32 pm				Abdul Fattah Ismail

1.  CEO Jeff Zucker to leave NBC.

The news is hardly shocking, as the impending transfer of management to Comcast meant that his leadership would be in jeopardy.  It will be interesting to see the future direction of online media, especially with advertisers. This video interview on FT.com from June reveals more insight into those strategies.

2.  Facebook Outage From Yesterday.

I noticed the issue on several instances of my laptop space, when the Top Sites view had a status in Bold Type stating “Service Unavailable DNS Error”.  The Like button on Blueliner’s blog had a similar statement.  Then you had a tweet from Facebook’s user profile about the outage.  Many were shocked at the turn of events, wondering if the mighty social media network had fallen.  All jokes aside, it happens in the viral world.  It meant that everyone would just have to tweet or watch YouTube. The engineer explains the fiasco above in the headline.

3.  Blockbuster Enters Bankruptcy Protection

I think the biggest shock from this news is how it took this long for the chain to claim bankruptcy.  Once Netflix arrived on the scene with such a seamless business model in 1997, the clock was ticking on Blockbuster as a brick-and-mortar enterprise. When I lived in Washington, D.C., and saw a Redbox machine on 18th and Kalorama, where you can instantly rent videos at a fraction of the Blockbuster cost, the grave was in cement.  Blockbuster tried to copy both business models, but it was too little, too late.  Renegade investor Carl Icahn is still a shareholder, so the company’s future direction is unclear.  They do have an extensive video library, so a future for online advertising and web development still exists once the business model is settled.

4.  FCC Approves White Spaces For Mobile Broadband

This news, reported nationwide today, would seem to eliminate the need for a net neutrality showdown since the major technological players who plan to push internet television now have space to distribute content and market hardware. Time will tell if internet television becomes the next foray into content distribution.  Network libraries are still limited, and the average American watches over 35 hours of television a week. This could be an opportunity for Blockbuster to resuscitate their brand and develop a business model that spearheads the digital content wave, as the name still holds cache with advertisers.  If they can partner with a service like Google TV, who knows?

5.  The Social Network Debuts Today at The New York Film Festival Written by Aaron Sorkin and directed by David Fincher, the impending release is doing more than creating buzz in cyberspace.  The supposedly negative light shown on Mark Zuckerberg manifested into quick public defense.  Today, he donated $100 million to the Newark public system, one which has actually done a good job of raising funds but a poor one of leveraging them into top graduates.  Regardless, the discussion add another dimension to Facebook’s brand development, which has been heavily criticized this year for privacy issues amongst a long outage yesterday.  I take it that this isn’t Mr. Zuckerberg’s year.

Posted by Abdul Fattah Ismail
Posted in blog, Business News, Email Marketing, Interactive Marketing, Marketing, Mobile Applications, Mobile Marketing, World | No Comments »
Tags: Blueliner Marketing, digital marketing agency nyc, new york seo media agency, the social network, weekly blueliner newsminer

Visa Launches Small Business Network September 20, 2010 – 5:17 pm				Abdul Fattah Ismail

Small business owners are the generators of our national economy. In today’s interconnected society, access to network along with the tools to distribute content is paramount for long-term success. Standing by their tested campaign slogan of being everywhere you are, Visa has launched the Visa Small Business Network.  The Visa Small Business Network is a free website aimed to connect small business owners everywhere with one another through a viral portal rich with presentation and content. The owners can use the website to not only develop network channels for sales opportunities, but also seek advice on a plethora of topics. Here are some examples:

1.  Business Goal Toolkits – unique step-by-step “how to” guides that lead small business owners through the process of setting and achieving business goals. The interactive toolkits correlate with goals which small business owners have identified as being the most relevant to the challenges they face in growing their business – from best practices for promoting their business on Facebook and other social networks, to developing and delivering email newsletters to reach new and existing customers.

2.  Small Business Mentor Program – small businesses get personalized help and guidance from other successful small business owners. Having faced similar business challenges, these seasoned mentors offer advice and perspective to help Visa Business Network participants achieve their goals.

3.  Question & Answer Forum – members are able to collaborate by asking questions related to their goals and receive personalized advice and responses from small business peers and mentors with experience across a wide range of industries.

4.  Content Ranking – this feature provides small businesses with quick access to the resources and articles fellow small business owners have declared most useful.

As mentioned, the website offers a voluminous depth of interactive marketing, ranging from social media connection, podcasts, video from small business owners, and a library section with written content from luminaries such as Richard Branson. I also like the simple navigability through subsections and the flash content is fluid, rather than intrusive on comparable portals.  For small business owners who want to find resources to manage their business, Visa is everywhere for you as promised. Read more here:

Tweet

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Blog Marketing, Business News, Digital Media, Email Marketing, Flash, Interactive Marketing, Marketing, search engine marketing, Search Engine Optimization, Small Business, Social Media Marketing | No Comments »
Tags: Blueliner Marketing, digital marketing nyc, interactive marketing ny, michael lee, visa business credit, visa small business network

Post Stamps Are Forever August 9, 2010 – 4:20 pm				Abdul Fattah Ismail

The United States Postal Service has been bleeding funds for a long, long time.  The markup on stamps has been outpacing inflation over the past decade.  The technological advancements of information distribution have affected the value of postal service to the average citizen.  UPS and FedEx tout faster delivery with various modes of transport, but at a prohibitive cost for corporations. In fact, these shipping firms align select services with the Postal Service to reduce delivery fees.  The latest news concerning the rise of first-class mail postage to $0.46 breeds the longstanding question:  Is direct marketing still viable for advertisers?

Today’s campaign has even transitioned away from e-mail marketing into social media targets, which is a dangerous proposition.  For organizations small and large, direct marketing should be a reduced percentage of campaign strategy but not negated.  The Postal Service has integrated a flat rate for selected package sizes deliverable within the States and has the Forever stamps that can manage distribution prices.  Direct marketing, in these economic times, is not only cost-effective, but holds the cachet of federal protection that rival shippers do not possess. Its reach across less densely populated regions cannot be denied, and is still the cheapest option of delivery in the Western World. Secondly, value also shows up during tough economic times in which a business reaches out to their consumer base with a note or gift of gratitude. Consumers remember those touches and will look to reciprocate in the future, even if the wallet is lightened. Therefore, marketers should not be alarmed by the constant rise in postage fees.  They should wonder if the USPS management will ever be pared down with sensibility. I see the 75 cent stamp on your envelope before that occasion comes to roost.

Posted by Abdul Fattah Ismail
Posted in blog, Blog Marketing, Business News, Content Marketing, Email Marketing, Marketing | No Comments »
Tags: Blueliner, Blueliner Marketing, Direct Marketing News, new york e-mail marketing agency, new york social media agency

Permission-based Email Marketing for Businesses July 29, 2010 – 11:54 am				admin

Email Marketing is one of the most popular tools used as part of direct response marketing campaigns in the United States. Email is being used primarily as a marketing tool by 35% of companies compared to 25% that use direct mail. The total spending for online advertising will grow twice as fast in 2011 with an increase in ad purchases over email marketing. Email marketing industry census by EConsultancy shows that 42% of organizations did not know the Return on Investment of their campaigns.

Email Marketing campaigns should be designed in such a way to influence the consumer’s behavior and it should address all the stages in a consumer’s buying process. An effective email campaign should identify the problem, provide information, evaluate alternatives, include options to make purchasing decisions, and address post purchase behavior with additional information. The concept of permission email marketing is one of the most important aspects of email marketing in today’s direct marketing world.

Permission-based email marketing ensures optimized deliverability, return on investment, and recipient’s trust. If you market to people who expressed their interest to receive emails about offers and promotions, you can see better results in terms of good response rate, better deliverability, increased brand awareness, and trust among the consumers. The CAN SPAM Act 2003 suggests opt-out email marketing with two major conditions. One of them states that emails sent to recipients without their consent must mention that the message is a promotional email and provide an unsubscribe option. After all, email marketing is about building relationships with your consumers or prospects, leading to good results.

Posted by admin
Posted in 7 Pillars of Digital Marketing, blog, Content Marketing, CRM, Email Marketing, Interactive Marketing, Marketing Agencies, web 2.0 | 1 Comment »
Tags: Blueliner Marketing, digital marketing, Email Marketing, Mohamed Mohideen, new york interactive marketing agency

E-mail Service Providers Give Treats June 18, 2010 – 9:22 am				Abdul Fattah Ismail

In our connected world, writing an e-mail with only text is becoming antiquated, much less writing script on paper and sending it in the mailbox with a stamp.  The proliferation of social media and mobile messaging networks within the last five to seven years saw to this fact. Since e-mail providers can’t beat them with simple text, they are joining the party.  E-mail service providers are becoming complete marketers in all phases. They are purchasing mobile marketing companies, social media providers, and behavioral marketing firms.  Behavioral firms provide key research used to determine consumer emotions and unconscious sentiments attached to brands.  In effect, providers can further segment their customer bases with a direct message that will generate improved ROI.  Constant Contact, one of the respected e-mail marketing firms around, recently acquired social media company NutshellMail.

NutshellMail integrates all of your updates from social media accounts by delivering messages to your base inbox.  The service is a smart, efficient way for marketers to manage their clients’ social networks.  This management also offers potential to assess the effectiveness of campaigns on a nuanced level while having the ability to make adjustments without shifting between endless tabs and windows.  It is possible that this integration will allay the fears of marketers who underutilize e-mail marketing in their campaigns.  Firms that have a good CRM can seamlessly transfer their database collections into an organized report of customer information.  Can socializing online save the e-mail? Time will tell.

Posted by Abdul Fattah Ismail
Posted in Business News, Digital Media, Email Marketing | No Comments »
Tags: Blueliner Marketing, constant contact, direct marketing, dmnews, e-mail marketing, nutshellmail, social media