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A Cleaner, Fitter, Jack Georges WebsiteJune 16, 2010 – 4:36 pm |
 Abdul Fattah Ismail |
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Jack Georges founded his business in 1987, bringing a fine collection of leather business cases and accessories for the working male or female professional. Jack Georges’ manufacturers go to painstaking lengths to ensure that each individual piece has a unique style and quality of its own, standing the test of time. Mr. Georges solicited Blueliner to develop an e-commerce campaign with the motivation to introduce his collection to new customers.
Our first step in this campaign was upgrading the website design. Previously, the page felt cluttered and lacked energy. It was also difficult to navigate their extensive inventory. I would click through on a product link and it would take me to another portal, where I had to click again for more product information. The drop-down menus are a nice upgrade, and they flow freely.
I also like the pop-up social media tags on the Success Blog, which is filled with tips on business acumen and dress standards from Lance Armstrong amongst others. It is a good resource for topics to discuss in management and human resource trainings. Success for any firm is a journey filled with successful habits that lead to a destination.
The Twitter feed updates regularly with pictures of inventory, using Flickr for easy connection with your personal account. Those interested in exclusive news can sign up for an e-mail newsletter on the bottom left corner. Keywords were optimized by the staff to stimulate traffic for brand aficionados. Below are a couple photos of the old and new websites to show the improvement:
Old Website:
New Website, by Blueliner:
