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Corporate Blogging For Search Index GainsAugust 18, 2010 – 6:32 pm |
 Abdul Fattah Ismail |
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2010 has undoubtedly been the year of social media, where Twitter, Facebook, and Google look to expand their applications and compete will all involved. All business sectors are turning to social media for instant distribution of content as opposed to traditional blog applications. The strategy is sound depending on your initiatives and personnel, but corporate blogging still maintains credibility. 
According to eMarketer, 43% of US corporations will be blogging by 2012. The nature of blogging is a healthy method of communication for those firms who have a solid consumer purchasing base with growth potential. A veritable portfolio of services is also a factor for the value of a corporate blog. Managers can easily read messages that are sent to the direct box and respond with little effort. The transaction can also be confidential for sales negotiations, when having a phone conversation is not ideal. WordPress, for example, has several chat plug-ins that are easily downloadable and assist with troubleshooting. The eMarketer piece also mentions that smaller companies do not have traditional bureaucratic constraints of other sectors and lead this charge. I understand that sentiment, but does not prohibit the value of a blog for a departmental method of operation. The corporate blog can be a hub for industry news and opinions, as well as the hub for success stories between the seller and consumer. Tags allow for simple grouping of articles on topics to provide insight for your next annual report. You can provide a consistently fresh outlook on several levels to current investors and prospective employees.
These mechanisms go a long way in the liveliness of your blog, since it must be treated as a breathing specimen and fed at all times. But in the same vein, you must post information that leaves people wanting more, and that includes an amalgam of interactive media, still images, and thought.
One Response to “Corporate Blogging For Search Index Gains”
Hi. Corporate blogging represents a good method. You described it very well. Looking forward to reading more blog posts from your side. Thanks.
By ellipsis dive on Aug 23, 2010