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Corporate Blogging For BeginnersAugust 2, 2010 – 5:05 pm |
 Abdul Fattah Ismail |
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Social media has been a factor in changing the way we communicate in cyberspace. Business social networking site LinkedIn installed a status update and improved their attachment capabilities. Corporate bloggers should seek a balance of regular engagement with customers while reflecting the brand identity at a premium level. Sarah Hofstetter of iMedia Connection listed her 25 practices for developing a stellar corporate blog. I’ll comment upon a few of them, while discussing through the Blueliner perspective. 
1. Choose the Right Topic. This statement is simpler to execute than first appearance. I sift through a diverse portfolio of blogs and news sources, ranging from The Huffington Post to Hoops Hype. The topics must be relevant to your business and clients while possessing an angle to secure readers. How does your content stand out?
2. Have a brand voice. Despite the various writers who submit pieces to our blog, we maintain a consistent theme while adding style. We discuss internet marketing for professionals, while observing the market at large. Your readership gains even more value when the right keywords are interspersed in your content through search indexing, which Google Caffeine has made critical for e-commerce success.
3. Incorporate visuals and multimedia. Interactive banners, such as augmented reality, are gaining steam along with display advertisements. Nevertheless, your blog editor must be wary of adding too much style over substance. Multimedia, like embedded videos and GIF images, should accentuate your message, rather than be the immediate focus.
4. Make friends with your tech division. For a digital marketing firm, Blueliner has several staff members with strong technical acumen. If you are in a larger corporation, befriend them immediately. They will help you set up an e-mail distribution system, widgets for sharing, offer HTML coding advice, and other tools to enhance your blogging experience.
5. Using Google Analytics. Blueliner has been critically lauded for its SEO methodology, making Google Analytics the benchmark website to assess web traffic, page clicks, time visits per page and keyword value, especially with social media. Your marketing department will find the depth of internet measurement invaluable.
