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The 7 Pillars of Digital Marketing Blog

Best practices, training and innovations in Digital Strategy.

Turning Prospects into Buyers with Content Marketing

May 13, 2010 – 12:13 pm

What do most marketers need when they want to attract, acquire and engage customers and potential accounts for their business? Consistently sharing information about their products or services can keep existing customers and the potential ones informed, thus creating a unique brand awareness which can result in increased sales and customer loyalty. In order to do this, you need to create and share informative and valuable content about products and services via different media.

This form of marketing is often referred to as Content Marketing, which is defined as “words and data to create unambiguous content that support meaningful, interactive experiences”, is now evolving as a new discipline. In addition to all your traditional marketing techniques, this form of marketing uses content to achieve higher sales through profitable actions from the customer and prospect sides.

What it takes, is an effective content strategy. Content development, delivery and administration are the three major points that need to be kept in mind when you define content strategy for any marketing plan. Rachel Lovinger explains more about content marketing in her article, Content Strategy – The Philosophy of Data. Read the rest of this entry »


Blueliner introduces………………Anar Studios!

February 10, 2010 – 3:48 pm
Abdul Fattah Ismail

Anar Studios has been a secret weapon for the Blueliner family over the past few years.  It is a 1,500 square foot space in Jersey City for all of your professional digital photography needs.  We will continually invest in the latest equipment in order to reach the finest imaging standards for our clients.  Our Director of Photography, Eric Giovon, brings a ton of professionalism and insight to the table.  In late 2009, we held a shoot for a client, Vis-a-Vis, at the studio.  Here’s a look at the space:

For more photos, head over here.


Blueliner’s Video Production Team Delivers Magic for Vis-a-Vis Cosmetics

December 4, 2009 – 2:13 am
Arman Rousta

Blueliner delivered a high-quality, low-cost commercial for Vis-a-Vis Cosmetics.  The shoot’s location was at Anar Studios in Jersey City.

- Producer: Aliki Paraschis

- Creative Director: Eric Giovon


5 Reasons to Podcast

March 3, 2009 – 2:22 pm
Arman Rousta

We’re so happy to see more and more of our clients take an interest in podcasting! We’ve always been big believers of online videos (we were producing online videos long before they became an internet phenomena), and using digital content to reach the eyes, hearts, and minds of customers and prospects.

Just like images show up in Google search results, so do videos (primarily those posted on youtube).

Just to put forward some examples, think about Danny Sullivan, Cindy, Brooke & Todd from eMarketing Talk Show, RSS Ray who have used podcast as a great tool to reach the target market.

Here are some more reasons to start podcasting:

  • Reason 1: People want content in different formats. Thus, if you can offer your post as a podcast (audio or video), people may download it and listen to it on the move or while doing something else.
  • Reason 2: The number of podcast listeners has grown substantially in 2008 (18%) compared to that of 2007 (13%) or 2006 (11%). To add to this, 3 out of 10 regular internet users downloaded a podcast in 2008. The report was published by Edison Media research.
  • Reason 3: The podcast listeners are active social networkers. Thus, this is an opportunity to go viral with your business or issue in respective social networks (facebook, etc). To add to this, they spend more hours online than an average internet user.
  • Reason 4: Podcasts add a personal touch to a website. Get creative with your online podcasts by placing a ‘Message from the CEO’ or having a few members of your executive team discuss various topics related to your industry, and/or initiatives going on with your company. Your prospects and consumers will feel more connected to your organization if they can put a face to the name.
  • Podcast 5: Having a podcast show helps you to raise your company’s credibility instantly. If the content is good, your viewers will keep coming back for more. In this day and age, customer loyalty is key!

If you haven’t already, check out some of our latest podcasts on the homepage of our site. Arman Rousta, CEO of Blueliner, talks about Click Fraud like nobody’s business~!!

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