What do most marketers need when they want to attract, acquire and engage customers and potential accounts for their business? Consistently sharing information about their products or services can keep existing customers and the potential ones informed, thus creating a unique brand awareness which can result in increased sales and customer loyalty. In order to do this, you need to create and share informative and valuable content about products and services via different media.
This form of marketing is often referred to as Content Marketing, which is defined as “words and data to create unambiguous content that support meaningful, interactive experiences”, is now evolving as a new discipline. In addition to all your traditional marketing techniques, this form of marketing uses content to achieve higher sales through profitable actions from the customer and prospect sides.
What it takes, is an effective content strategy. Content development, delivery and administration are the three major points that need to be kept in mind when you define content strategy for any marketing plan. Rachel Lovinger explains more about content marketing in her article, Content Strategy – The Philosophy of Data. Read the rest of this entry »