The 7 Pillars of Digital Marketing Blog

Top 20 most watched TED videos of all time August 29, 2012 – 6:17 am				Damjan Dano

TED, the epic conference with a slogan “ideas worth sharing”, published their list of most watched videos of all times. Amongst the hundreds of inspirational videos gathered from official TED and unofficial TEDx conferences, Sir Ken Robinson tops the list with his speech about how schools kill creativity… The video has been viewed more than 13 million times on TED.com, iTunes and YouTube…

Here is the top video, and below it the list of the rest 19:

1. Jill Bolte Taylor‘s stroke of insight (2008): 8,087,935
2. Pranav Mistry on the thrilling potential of SixthSense (2009): 6,747,410
3. Pattie Maes and Pranav Mistry demo SixthSense (2009): 6,731,153
4. David Gallo‘s underwater astonishments (2007): 6,411,705
5. Tony Robbins asks Why we do what we do (2006): 4,909,505
6. Hans Rosling shows the best stats you’ve ever seen (2006): 3,954,776
7. Arthur Benjamin does mathemagic (2005): 3,664,705
8. Jeff Han demos his breakthrough multi-touchscreen (2006): 3,592,795
9. Johnny Lee shows Wii Remote hacks for educators (2008): 3,225,864
10. Blaise Aguera y Arcas runs through the Photosynth demo (2007): 3,007,440
11. Elizabeth Gilbert on nurturing your genius (2009): 2,978,288
12. Dan Gilbert asks: Why are we happy? (2004): 2,903,993
13. Stephen Hawking asks big questions about the universe (2008): 2,629,230
14. Daniel Pink on the surprising science of motivation (2009): 2,616,363
15. Barry Schwartz on the paradox of choice (2005): 2,263,065
16. Richard St. John shares 8 secrets of success (2005): 2,252,911
17. Mary Roach 10 things you didn’t know about orgasm (2009): 2,223,822
18. Simon Sinek on how great leaders inspire action (2010): 2,187,868
19. Chimamanda Adichie shares the danger of a single story (2009): 2,143,763

Which one is your favorite?

Posted by Damjan Dano
Posted in Content Marketing (Pillar 1), Digital Media (Pillar 4), Online PR, Public Relations, Video Production, World | No Comments »
Tags: itunes, most watched videos, sir ken robinson, ted, ted conferences, ted videos, ted.com, tedx, top 20 ted videos, video production, YouTube

Flash step aside, HTML 5 is taking over August 15, 2012 – 5:17 pm				Damjan Dano

Flash vs. HTML 5

Many of you have heard about HTML 5 as “the future of the internet”, “the most hyped technology update in the past couple years that is yet to come”… but how many of you are aware that HTML 5 is already taking over the game?

As of today, the 15th of August, Adobe is officially abandoning the support of Flash on all Android phones (version 4.0 and up) because of HTML 5… About a month ago in their official announcement, Adobe stated that HTML 5 is the “best solution for creating and deploying content in the browser across mobile platforms” and that they will be shifting their Flash support exclusively for the PC platform.

For those of you who are not familiar with the subject, HTML 5 can be used as an alternative to Adobe Flash. Both of them have functionalities that support playing multimedia files within webages, they both use integrated SVG (Scalable Vector Graphics) and vector graphics. And even though the two technologies are not in direct competition and both have their own purpose, there are some specific cases that their features overlap, such as the mobile video area.

What Steve Jobs envisioned couple years ago it seems that it came through. He was known as a strong promoter of the HTML 5, same as Google, they made a decision to encode all of the videos on their YouTube platform in HTML 5, which was the right thing to do in order to offer content faster and better. With this, and today’s big news from Adobe, we can freely expect “invasion” of HTML 5 on multiple platforms.

And even though HTML 5 is not 100% ready, but the most popular browsers already support many of the HTML 5 tags and bits, and for those browsers that don’t really support it (yes Internet Explorer, we are looking at you!) HTML 5 functionalities can be easily supported with JavaScript replications…

With today’s announcement, we mark one small step for Adobe, but a giant leap for HTML 5.

Posted by Damjan Dano
Posted in 7 Pillars of Digital Marketing, Content Marketing (Pillar 1), Digital Media (Pillar 4), Flash, Interactive Marketing, Marketing, Mobile (Pillar 7), Mobile Applications, UX & Website Design (Pillar 2), Video Production, web 2.0, web development | No Comments »
Tags: adobe flash, flash vs html5, google, html 5, html5, steve jobs, YouTube

BBC and the digital Olympics August 14, 2012 – 11:55 am				Damjan Dano

The Olympic Games in London are officially over, therefore we can expect all the internet memes about the Olympics and about the athletes like Bolt or McKayla to wrap up pretty soon…  :)

But amongst all the different reviews and comments about the Olympic Games in London that you can find everywhere these days, one research about the viewership and broadcasting of the Olympics really grabbed my attention…

In a recent blog post on their Internet blog, BBC discusses their approach towards the distribution of the Games. From devoting around 24 TV channels, launching mobile apps all the way to live web streams, BBC obviously did a very good job (not like NBC).

In the same time they broadcasted live events and games on 24 different channels – making sure all the official Olympic sports played at the given moment receive their fair share of broadcast. BBC made sure that the Olympics are also streamed online on their website, with data usage going over 2.8 petabytes (in more familiar terms, that’s about 2,936,000 gigabytes!) on their busiest day within a span of 24 hours.

Further, BBC discusses the findings about the mobile viewers – almost 12 million people followed the Olympics on their mobile platforms – 9.2 million on smartphones and 2.3 million on tablet devices.

Sharing the mobile insights, BBC discovers that the peaks for mobile use are morning and evening periods, making an assumption that people used the mobile apps when they were on the move or in their beds (which makes  sense).

Some other peaks in different device usage that BBC outlined are:

• PC usage maxes out during the week at lunchtime and during mid-afternoon peak Team GB moments
• Mobile takes over around 6pm as people leave the office but still want to keep up to date with the latest action
• Tablet usage reaches a peak at around 9pm: people using them as a second screen experience as they watch the Games on their TVs, and also as they continue to watch in bed
• Consumption of video content on mobile has been perhaps the key takeaway from the two weeks: we saw 12 million requests for video on mobile across the whole of the Games.

To seal the deal and to confirm the great job they did, BBC announced that all of their Olympics video content will be accessible online on the BBC Sports website (that also made a record number of visitors) until January, 2013.

As one commenter on the BBC’s blog post says: “…it was a true taste of a multiplatform future.”

Posted by Damjan Dano
Posted in 7 Pillars of Digital Marketing, Content Marketing (Pillar 1), Mobile (Pillar 7), Mobile Applications, Social Media Marketing (Pillar 6), Video Production, web development, World | No Comments »
Tags: bbc, content distribution, digital olympics, internet memes, london, Mobile Applications, mobile apps, mobile devices, mobile platforms, mobile research, olympic games, Olympics, smartphones, tablet devices, video broadcasting, video production

From Your Video To Your Promo April 20, 2011 – 12:24 pm				Abdul Fattah Ismail

I’ve talked here in several pieces about online video advertising as the current marketing trend.  Businesses with products and services needing to catch the senses consider self-video production often, but with anxiety.  Cisco’s Flip cameras are fine to do simple interviews at events or spotlight a nominal product.  Video is even more compelling when paired with an interactive website that contains strong pixellation, endearing the user to experience several pages.  The alcoholic beverage Desperados does a fabulous job of balancing this standard in their latest campaign.  I’ve actually never seen the beer in public, and am not typically a fan of hybrids.  But their business marketing mix has me intrigued enough to buy it, and that is the endgame of a video strategy.

That endgame is a more realistic achievement with a professional agency.  The investment can be tailored for your corporate budget.  Certain businesses have staff with the camera equipment to carry out sophisticated campaigns in high-definition video and spread them virally.  In the hands of a production professional, however, the dividends last for a long time.  A good production house will handle the technical aspects of your video demand, from a script to editing.  They can also assist with logo design, distribution, and product positioning.  Your brand equity is guaranteed to strengthen across demographics. Blueliner Marketing has a video production house located right across the Hudson River in Jersey City for small businesses named Anar Studios.  For more information, click here.

An entry on PRNewswire also discusses the benefit of video production. A picture may tell a thousand words, but a video can sell a lifetime of loyalty.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Blogs with Videos, Digital Media (Pillar 4), Video Production | No Comments »
Tags: Blueliner Marketing, digital marketing agency nyc, Digital Media (Pillar 4), eric giovon, new york video production agency, online video advertising

Tune Into Awakening Value At Noon Tomorrow to Hear Arman and David Houle Talk With Marti Spiegelman January 5, 2011 – 5:15 pm				Abdul Fattah Ismail

From noon to 1 p.m. tomorrow,  Awakening Value host Marti Spiegelman will welcome Blueliner CEO Arman Routa along with Futurist David Houle to her radio broadcast.  They will discuss a wide range of topics, from philanthropy and business management along with technology’s influence on human consciousness.

Awakening Value has over 90,000 listeners on VoiceAmerica Talk Radio Network.  It is a forum where dialogue is exchanged between Marti and leading professionals about unlocking human consciousness to achieve end value.  Once this end value is discovered and understood, then individuals can creatively collaborate to use their gifts with technology to achieve greater development. Our societies will see improved governance, and businesses will create goods and services that meet proper human needs.

Those who are interested in hearing the discussion should click here to listen in live at noon.  The podcast is also available on iTunes.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Business News, Small Business, Video Production | No Comments »
Tags: arman rousta, awakening value, Blueliner Marketing, david houle futurist, digital marketing agency nyc, marti spiegelman, new york interactive media agency

2011: The Year Of Online Video Advertising? December 15, 2010 – 4:47 pm				Abdul Fattah Ismail

As the year of Mark Zuckerberg soon closes, many advertising executives are moving on to forecast new developments for 2011. One of them involves the movement towards online video advertising.  A lack of data standardization to scale content has been one of the fundamental reasons to hold back video advertising.  Executives say this is necessary to leverage cookie data and optimize for campaigns.  They also want to know if audience buying metrics will rise to acceptable levels.

I think that with the continued emergence of tablets into the marketplace, you will see much more creative digital video in development that can be shared across multiple channels.  Third party ad service is a big key in the burgeoning movement of online video advertising.  Third party ad service pushes advertising out to websites and enables the manager to track their performance.  These performances, as we know, are measured through banner ads, interstitials (pop-up ads, full-page ad between sequential content), and paid search listings.

According to eMarketer daily,  video spending will have the highest growth from 5.5% a share in 2010 to 11.3% in 2013.  Brand managers continue to shift their ad budgets online as the hardware market spreads across devices.  This bar chart here illustrates strong movement.  Therefore, brand managers are heeding the transforming of viewing habits to maximize their online advertising revenue.  Television still has strong results for long-term gain.  Nevertheless, a change to online is coming. Professional video spots, please apply.

Posted by Abdul Fattah Ismail
Posted in blog, Blogs with Videos, Business News, Content Marketing (Pillar 1), Digital Media (Pillar 4), Marketing, Pay Per Click (PPC), Small Business, Video Production | 3 Comments »
Tags: Blueliner Marketing, digital marketing agency nyc, Digital Media (Pillar 4), eMarketing daily, internet marketing ny, mark zuckerberg, new york interactive marketing agency, new york podcast production agency, reelse.com, time person of the year

Free Webinar, Today at 3 P.M., “7 Pillars of Internet Marketing” October 27, 2010 – 12:47 pm				Abdul Fattah Ismail

CEO Arman Rousta will conduct a free webinar this afternoon discussing “The 7 Pillars of Internet Marketing“.  This is the second edition in a Fall Webinar Series that will touch on various topics such as offshore implementation, digital forecasting, website design trends, with surprise guests.  Registration is available at this link along with more information about today’s show.  Enjoy.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Blogs with Videos, Video Production | No Comments »
Tags: 2010 fall webinar series, 7 Pillars of Marketing, arman rousta, blueliner ceo arman rousta, Blueliner Marketing, digital marketing agency nyc

Blueliner Webinars Return – Winter 2011 October 12, 2010 – 11:12 am				Riyaad

Blueliner Marketing LLC is proud to reintroduce its successful webinar series on Digital Strategy. For years, various members of the Blueliner team have lead webinar discussions on Internet Marketing, SEO Practices, Development, and Strategy for companies world-wide. Blueliner recently brought back its webinar series in Fall 2010 for a few special presentations. Due to an overwhelming demand, Blueliner will bring them back for 2011 as well!

This Winter, various members of the Blueliner team will lead a series of webinars, giving audiences insight to Blueliner’s award-winning strategy. These hour-long informative sessions will take place twice per month from the comfort of your home or office, with some very special guests providing insight and lending their expertise. The webinars series will cover Blueliner’s 7 Pillars of Digital Strategy, founded by Blueliner CEO, Arman Rousta.

The first of these webinars is set to take place on Thurday January 20th, 2011, and will feature a presentation that has become a favorite of many. Blueliner CEO Arman Rousta will lead you through the top Web Design Trends, where you will discover the difference between a good website, and a great website. A website’s navigation, graphics, and layout could be the difference in hundreds of thousands of dollars of potential revenue. Learn where your company stands and what you can do to improve, guided by the 7 Pillars Approach to web design.

Blueliner will follow with presentations on Social Media strategy, Online Advertising, Outsourcing, Mobile, Analytics, CRM, and more!

Information on upcoming webinars can be found in the Events Section of BluelinerNY.com. Join Blueliner for a free webinar and let their successful web strategies work for you!

Posted by Riyaad
Posted in Blogs with Videos, Business News, Interactive Marketing, Latest News, Marketing, News, Small Business, Video Production | No Comments »
Tags: 7 Pillars of Digital Marketing, arman rousta, blueliner webinars 2010, interactive marketing agency nyc, new york podcast production agency, riyaad edoo

Live! On You Tube! Streaming Video! September 14, 2010 – 4:12 pm				Abdul Fattah Ismail

Google Inc. is struggling to gain market share in social media, but they are continuing to make strides with YouTube. Yesterday, according to reports, the search advertiser started a two-day trial of streaming live content through four Web video sites. Some of the networks include Howcast, Next New Networks, Rocketboom and Young Hollywood.

These networks will get advertising in the form of sponsorship opportunities shortly. Other live-stream providers such as Ustream and Livestream will offer more content for major concerts and events, such as a recent U2 concert, while Facebook has been livestreaming their product launch conferences.

YouTube’s foray into commercial programming is a positive step for Google, as their new TV service beckons this fall to compete with Apple. They can run several test pilots for certain communities and sell advertising space for prospects of future earnings. Once those pilots pass muster, then they can push them individually into their service as original programming. I feel that the music industry should make a concentrated effort to utilize YouTube’s portal this way in order to attract listeners and persuade purchases, which may include more exclusive content available for streaming.

Weezer is currently doing this through the MusicTuesday channel, and more should follow soon.  On some level, the sector must combat the rampant file sharing, otherwise labels will fall by the wayside even more so than in the present day. Either way, YouTube must remove themselves as the space for random, uncoordinated channels and offer a more professional collection. It could be a first step for strengthening their social media grip from the wealth of Facebook’s personal data.

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Posted by Abdul Fattah Ismail
Posted in blog, Blogs with Videos, Content Marketing (Pillar 1), Flash, Interactive Marketing, Marketing, UX & Website Design (Pillar 2), Video Production | No Comments »
Tags: Blueliner, Blueliner Marketing, Digital Media (Pillar 4), video production agency, web advertising, you tube link, you tube livestreams

Interactive PR as part of your Internet Marketing Campaigns June 10, 2010 – 4:13 pm				admin

As we all know, commercial businesses, organizations, not-for-profit associations and other high profile individuals maintain their public images using the well-known field of Public Relations. PR is all about shaping the appropriate message to the public and it involves a lot of functions that include: crisis management, publicity and maintaining a steady relationship with customers, communities, employees, investors, media, government and others with the industry.

The internet is much more than just a channel of communication. In the present scenario, the internet has become the fastest and most convenient way to communicate and to spread the message to the public in a cost effective model. Often called Interactive PR, Online PR or Digital PR, this process is helpful for companies of any size as it is a two-way communication that aims to build better relationships. When compared to the traditional PR, this method helps organizations build reliability with the target audience directly.

VSS data shows that PR spending in the US grew by more than 3% in 2009 to $3.7 billion. Also PR spending in America is predicted to go beyond $8 billion in 2013 with increased usage of corporate blogs and social media.

The important components of Interactive PR include: distributing press releases online with relevant keywords and optimizing for search engine rankings, news wire services, defining a new blogging strategy to engage prospects and customers in conversation about the products or services, effective podcasting, organizing webinars, starting discussions and following up in forums, creating news and events page in the website to cover the old and latest information about the company.

There is a greater demand for Interactive PR services than in previous years and firms of all sizes are looking at the ways they communicate with their prospects and customers. There are companies that do not practice PR on its own and may request help or outsource their needs for Online PR activities. This way they can build an ongoing relationship with the public and the media in a very cost effective manner.

Posted by admin
Posted in 7 Pillars of Digital Marketing, Blog Marketing, Blogs with Videos, Content Marketing (Pillar 1), Email Marketing, Interactive Marketing, Marketing, Marketing Agencies, Online PR, Public Relations, SEO / Search Engine Optimization (Pillar 3), Small Business, Social Media Marketing (Pillar 6), Video Production | No Comments »
Tags: Blogs with Videos, Blueliner Marketing, Content Marketing (Pillar 1), digital marketing, Digital PR, Mohamed Mohideen, Online PR, Online PR, Online Reputation Management, podcast marketing, Public Relations, Social Media Marketing (Pillar 6)