The 7 Pillars of Digital Marketing Blog

Websites Made of Pure Chocolate September 7, 2011 – 2:13 pm				Damjan Dano

If you were told that in order to promote your product better you should make a website made only of real images of your products, you might throw out that idea as insane… but shortly after we show you these two awesome case studies, I’m sure you will reconsider your initial decision and will be more open to such creative suggestions.

Whittaker’s Chocolate, a New Zealand chocolatier and the Portuguese Sagres Preta, maker of chocolate stout beer, bravely decided to create their website only using chocolate, their main ingredient.

Everything from the interface design to the navigation and the social icons on their website is made of chocolate!

 

The idea is brilliant, and with this approach these two companies are showing that advertising should be fun and honest, not boring, false or evil.

To better promote this initiative, the companies also accompanied the campaign with videos of how the websites were done – from idea to execution. Check out one of the videos that went viral on the web:

Delicious, isn’t it!?
If you would like to reinvent your own website and find a creative way to promote your products like these two brave companies, feel free to get in touch with us.

As a final thought, I’ll just share this excellent quote from the great Jerry Della Femina, who said:

“I honestly believe that advertising is the most fun you can have with your clothes on.”

Posted by Damjan Dano
Posted in Blogs with Videos, Digital Media (Pillar 4), Graphic Design, Interactive Marketing, Marketing Agencies, Online PR, Photography, Social Media Marketing (Pillar 6), UX & Website Design (Pillar 2), web 2.0, web development | 1 Comment »
Tags: choco, chocolate, chocolates, creative ideas, creative web design, Interactive Marketing, sagres preta, social media, UX & Website Design (Pillar 2), video, video production, whittaker

Faces In The FA Cup Crowd May 25, 2011 – 6:06 pm				Abdul Fattah Ismail

This story is a little old, but the idea is hardly stale.   In London, the FA Football Cup Final took place at Wembley Stadium on May 14th.  Teaming with creative shops Dare and Saatchi, photographers took a panoramic view image of the crowd. That panoramic view stretches to 360 degrees. You can look at the data map here.  After that, fans who were literally in the crowd can tag themselves and friends with Facebook.  It’s a clever convergence of photo tagging and social media. The UK agency Poke London also created a similar project for The Glastonbury Music Festival last year.

Companies have yet to merge the online advertising potential of photo sharing into a revenue stream. It could be due to customers being somewhat discretionary about their release in public forums, even on profiles.  I have not seen many sports arenas utilize photo sharing on this scale in the States.  Perhaps anyone can share stories of venues soon?

For those who want to learn how they executed the shot, click on the FA cup.  It is quite fascinating at the level of photography acumen needed to execute this project.  The shot of Wembley Stadium took 10 gigapixels! They also had to edit the image within a 24 hour timeframe before the match.  Unbelievable.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Business News, Photography, Social Media Marketing (Pillar 6) | No Comments »
Tags: Blueliner Marketing, digital marketing agency nyc, interactive marketing agency, photo tagging news, Photography

Unique Features of a Successful eCommerce Website September 2, 2010 – 2:19 pm				admin

E-commerce websites are mainly designed to sell products and their success is very essential for better business results. When designing and developing an e-commerce website, a designer has to face so many challenges in order to deliver the best of all. Hence, it is very essential to analyze all the areas of the process to ensure delivery of a good product. E-commerce is a unique topic in online business with various beneficial features, including global audience reach, high standards, user interaction, valuable information, and customization.

There are a range of essential factors that influence the look and feel of e-commerce websites. The top features include quick & easy navigation, product related simple design for increased visibility of product, effective branding, specific product images, displaying related or recommended products, listing popular products, offers & discounts, simple checkout process, and complete website search option.  

The navigation of product pages should be carefully designed with more options for the users to locate the product easily.  This feature of the site requires thorough user experience testing to ensure all navigational issues are addressed properly. With the help of some simple design approaches, the site will give better visibility to the product, as selling is the key point of any e-commerce website. For better performance of the website, the design should be related to the style of products available and thus making a direct connection with the brand.

Your firm should include product specific photos, especially in different angles.  This will help the user get a feel of the product and to make an easy purchasing decision. They should also make use of the homepage and help the users to find something really interesting by adding offers, popular products, new arrivals and other discounts. Displaying a list of related products on the product details page to the user may result in increased sales of those products as well and serves as a promotional tool for similar products. Users may find it difficult to land with the particular product of their interest even with good navigation, so in order to avoid this and help them gain easy access to the product, it is advised to include search box with range of options.

In total, e-commerce websites with all the above good features provides advantages for small and medium businesses in developing countries reducing operational costs and increasing efficiency.

Posted by admin
Posted in 7 Pillars of Digital Marketing, eCommerce, Interactive Marketing, Marketing Agencies, Offshore Outsourcing, Photography, Small Business, UX & Website Design (Pillar 2), web 2.0, web development | No Comments »
Tags: eCommerce, Internet Marketing, Mohamed Mohideen, new york web development agency, small businesses, web analytics, web design, web development

Turning Prospects into Buyers with Content Marketing May 13, 2010 – 12:13 pm				admin

What do most marketers need when they want to attract, acquire and engage customers and potential accounts for their business? Consistently sharing information about their products or services can keep existing customers and the potential ones informed, thus creating a unique brand awareness which can result in increased sales and customer loyalty. In order to do this, you need to create and share informative and valuable content about products and services via different media.

This form of marketing is often referred to as Content Marketing, which is defined as “words and data to create unambiguous content that support meaningful, interactive experiences”, is now evolving as a new discipline. In addition to all your traditional marketing techniques, this form of marketing uses content to achieve higher sales through profitable actions from the customer and prospect sides.

What it takes, is an effective content strategy. Content development, delivery and administration are the three major points that need to be kept in mind when you define content strategy for any marketing plan. Rachel Lovinger explains more about content marketing in her article, Content Strategy – The Philosophy of Data. Read the rest of this entry »

Posted by admin
Posted in 7 Pillars of Digital Marketing, Blog Marketing, Blogs with Videos, Content Marketing (Pillar 1), Digital Media (Pillar 4), Email Marketing, Interactive Marketing, Marketing, Marketing Agencies, Mobile (Pillar 7), Online PR, Photography, Public Relations, SEM (Search Engine Marketing), SEO / Search Engine Optimization (Pillar 3), Social Media Marketing (Pillar 6), UX & Website Design (Pillar 2), Video Production, Web Analytics, web development, World | 1 Comment »
Tags: Advertising, Blueliner Marketing, Content Marketing (Pillar 1), digital marketing, Mobile (Pillar 7), Mohamed Mohideen, Online PR, social media

Blueliner introduces………………Anar Studios! February 10, 2010 – 3:48 pm				Abdul Fattah Ismail

Anar Studios has been a secret weapon for the Blueliner family over the past few years.  It is a 1,500 square foot space in Jersey City for all of your professional digital photography needs.  We will continually invest in the latest equipment in order to reach the finest imaging standards for our clients.  Our Director of Photography, Eric Giovon, brings a ton of professionalism and insight to the table.  In late 2009, we held a shoot for a client, Vis-a-Vis, at the studio.  Here’s a look at the space:

For more photos, head over here.

Posted by Abdul Fattah Ismail
Posted in Photography, Video Production | No Comments »
Tags: Anar Studios, Blueliner, Blueliner Marketing, digital photography, interactive marketing agency, Photography