Internet Marketing Blog

Harvard Profressor Uncovers New Click Fraud Scheme

Monday, February 15th, 2010

Click fraud is a serious issue within PPC advertising and one on which Blueliner takes a firm stand. In May, Blueliner CEO Arman Rousta released a five-part video series detailing the problem and offering insights on how Google, Yahoo, and Microsoft can address click fraud. In the meantime, the search ...

Posted in 7 Pillars of Internet Marketing, Click Fraud, Online Advertising, Pay Per Click (PPC) | No Comments »

Click Fraud Series: Part 5, Conclusions and Next Steps

Tuesday, May 12th, 2009

So the Click Fraud series concludes with a discussion on what's the next step for all interested parties.  Stay tuned with our blog to see how things unfold.

Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »

Click Fraud Series: Part 4, More Recommendations for Obama and The Big 3

Monday, May 11th, 2009

Here I continue with recommendations to The Big Three (Google, MSN and Yahoo) as well as President Obama, new CTO Aneesh Chopra and CIO Vivek Kundra, for stopping click fraud and other types of Internet scams.

Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »

Click Fraud Series: Part 3, Recommendations

Friday, May 8th, 2009

Here I outline recommendations for President Obama, his new CTO - Aneesh Chopra - and The Big 3 (Google, Yahoo and MSN) on how to deal with and stop click fraud.  Will they act?  Stay tuned.  I'll keep you posted!

Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »

Click Fraud Series: Part 2

Thursday, May 7th, 2009

Why does click fraud happen and who benefits from it?  It's ultimately on the Search Engines to solve the problem and sacrifice some revenues in the process.

Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »

Click Fraud Series: Part 1, A Challenge to Obama

Monday, May 4th, 2009

What is President Obama going to do about click fraud?  From what I've seen, Google really needs to take the lead in stopping click fraud; but it is so far from being in their best interests, that I think the government will have to step (although it's probably not in ...

Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »