Archive for the ‘Pay Per Click (PPC)’ Category
Tuesday, February 23rd, 2010
One of the most common mistakes people make when starting a search engine pay-per-click (PPC) campaign is to set all or most of their keywords as "broad match". Google describes broad match this way, "With broad match, the Google AdWords system automatically runs your ads on relevant variations of your ...
Posted in Online Advertising, Pay Per Click (PPC), Small Business, search engine marketing | No Comments »
Friday, February 19th, 2010
It was reported yesterday that the Yahoo and Microsoft search deal has been approved in the US and Europe. Microsoft will supply all results seen when searching Yahoo, for both paid and natural listings. Obviously there are huge technological issues to work through, but if all goes as planned, the ...
Posted in Online Advertising, Pay Per Click (PPC), Search Engine Optimization, search engine marketing | 2 Comments »
Monday, February 15th, 2010
Click fraud is a serious issue within PPC advertising and one on which Blueliner takes a firm stand. In May, Blueliner CEO Arman Rousta released a five-part video series detailing the problem and offering insights on how Google, Yahoo, and Microsoft can address click fraud. In the meantime, the search ...
Posted in 7 Pillars of Internet Marketing, Click Fraud, Online Advertising, Pay Per Click (PPC) | No Comments »
Tuesday, May 12th, 2009
So the Click Fraud series concludes with a discussion on what's the next step for all interested parties. Stay tuned with our blog to see how things unfold.
Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »
Monday, May 11th, 2009
Here I continue with recommendations to The Big Three (Google, MSN and Yahoo) as well as President Obama, new CTO Aneesh Chopra and CIO Vivek Kundra, for stopping click fraud and other types of Internet scams.
Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »
Friday, May 8th, 2009
Here I outline recommendations for President Obama, his new CTO - Aneesh Chopra - and The Big 3 (Google, Yahoo and MSN) on how to deal with and stop click fraud. Will they act? Stay tuned. I'll keep you posted!
Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »
Thursday, May 7th, 2009
Why does click fraud happen and who benefits from it? It's ultimately on the Search Engines to solve the problem and sacrifice some revenues in the process.
Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »
Monday, May 4th, 2009
What is President Obama going to do about click fraud? From what I've seen, Google really needs to take the lead in stopping click fraud; but it is so far from being in their best interests, that I think the government will have to step (although it's probably not in ...
Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »
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