Internet Marketing Blog

Internet Marketing Blog for the Serious Entrepreneur.

Archive for the ‘Online Advertising’ Category

Featured in Crain’s New York Business

Friday, December 28th, 2007

We are pleased to announce that Blueliner Marketing’s case study in offshore outsourcing work to Bangladesh, as well as quotes from CEO Arman Rousta, have been used as the primary source for a front-page article in Crain’s New York Business, "Outsourcing Moves to Bangladesh". The article discusses how Bangladesh is ...

What Internet Marketing Activists Know About Marketing

Monday, December 3rd, 2007

How do animal rights activists relate to your interactive marketing plan? Well, they may just have the secret for making your site a smash success in the virtual sector. Let me explain Camille Hankins of Brooklyn, NY, runs an animal rights group, called Win Animal Rights (WAR). The ...

Cyber Monday: An eCommerce Holiday At Last

Thursday, November 29th, 2007

It's made a splash for online merchants across the virtual marketplace, but many still aren't on board. Are you? For the uninitiated, "Cyber Monday" takes place on the Monday after Thanksgiving. It is the internet retailer's answer to the legendary discounts, high sales volume, and shopping frenzy of ...

Promotions: Succeed Without Attracting the Nightmare Customer

Wednesday, October 31st, 2007

Ahh promotions: classic tool in the proverbial shed of the seasoned advertiser, bastion of customer relations, and possessor of the rare talent for making customers feel simultaneously like a pampered VIP and triumphant bargain hunter. They get people in the store, on your site, or on the phone, and will ...

Confessions of a Frustrated Web Site Shopper

Monday, October 29th, 2007

What your customers are thinking as they get off your site I used to love shopping on the internet, but a recent, frustrating online shopping experience (for data plans) has totally changed that. The sites I visited were complicated to navigate, employed poor site search engine optimization, and tucked the products ...

Hello, this is Google…Can you hear me now?

Wednesday, October 17th, 2007

The biggest buzz in the cell phone business lately has been the entrance of the iPhone from lux technology designer Apple and the way that it may, or may not, shake up the smart phone business. Between its much-hyped entrance to the market, deals with Google Maps, controversial $200 ...

Facebook’s FoodFight: A Marketer’s Data Dream Field

Thursday, October 11th, 2007

So we all know the biggest news in social networking. That’s right, it’s Facebook, the site whose clean design and safety features have made it the fastest growing, if not largest, hot spot on the web. Students love it (professionals too) and with 43 million users posting unprecedented levels of ...

Virtual EcomXpo (E-Commerce Expo) Kicks Off Tomorrow

Monday, October 8th, 2007

Tomorrow, is the start of the EcomXpo.  This is a virtual online trade show that takes place every six months.  Maybe your feet are weary from attending too many trade shows where you walk a concrete conference room floor for hours going booth to booth to booth picking up a ...

YouTube Has 10 Seconds to Sell Your Product! 10…, 9…, 8…,7…

Friday, October 5th, 2007

Since Google made the infamous purchase of YouTube, the wildly popular video sharing site, we have all speculated, along with investors, how Google planned to make back its reported $1.65 billion. It appears as if Flash, the popular animation software, is the answer to this mystery. Late this summer, Google ...