Internet Marketing Blog

Internet Marketing Blog for the Serious Entrepreneur.

Archive for the ‘Online Advertising’ Category

Get Cashback from Live Search!

Friday, May 23rd, 2008

Microsoft has received a similar amount of encouragement and flak from its soon to be released Live Search Cash Back program, wherein Microsoft promises to pay users for using Live Search when searching for products that they would eventually buy. Search engine purists see the new program as Microsoft’s desperate ...

Google Health Launched. Can We Entrust our Health to Google?

Thursday, May 22nd, 2008

Google Health Service - to trust or not to trust. Google has entered into the fray of online health record service via a simply branded service, Google Health. Although this is nothing new on the web parlance, having witnessed other internet players with their own health-related initiatives, including Microsoft and WebMD, ...

What Alec Baldwin Taught Me about Online Marketing

Tuesday, May 6th, 2008

Enjoy these great online marketing techniques and social marketing tactics by famous movie star - Alec Baldwin!!! Many would argue that it is the greatest 7 minutes in the history of cinema. It is certainly one of the finest speeches ever documented on film. In the 1992 movie Glengarry Glen Ross, ...

Make Your Website’s Graphic Design Effective in 2008

Thursday, March 13th, 2008

"Strike the eye, Seduce the mind” That phrase, coined by prominent national artist and professor Marc Dennis, is, or should be, the mantra of all marketing related visual materials. While messaging is key in marketing materials in order to generate sales, a strong message will be lost or wasted if it ...

Yahoo Microsoft! Yahoo Google!

Tuesday, February 5th, 2008

What does it Take to Topple a Search King? It was last week that I was talking a group on my friends about the state of Yahoo!, and what to expect from the company at a users perspective. It didn't look good. With shares falling, job cuts looming and an ...

President 2.0

Friday, January 25th, 2008

Considered one of the longest campaigns in American history, beginning nearly two years prior to the election day. The 2008 race for the White House is crowded and full of interactive PR, social media, new internet marketing, new avenues of media revenue and voter attraction. Diverging from previous campaigns where a ...

MySpace Moving Into New Internet Marketing Arena

Wednesday, January 23rd, 2008

MySpace and new marketing. No one in 2004 ever thought that MySpace and contemporary media platforms where synonymous. But its four years and a $580 traditional million major media buyout later. MySpace, still the highest trafficked Social Networking site with 110 million active users a month. Now in 24 countries, the ...

Featured in Crain’s New York Business

Friday, December 28th, 2007

We are pleased to announce that Blueliner Marketing’s case study in offshore outsourcing work to Bangladesh, as well as quotes from CEO Arman Rousta, have been used as the primary source for a front-page article in Crain’s New York Business, "Outsourcing Moves to Bangladesh". The article discusses how Bangladesh is ...

What Internet Marketing Activists Know About Marketing

Monday, December 3rd, 2007

How do animal rights activists relate to your interactive marketing plan? Well, they may just have the secret for making your site a smash success in the virtual sector. Let me explain Camille Hankins of Brooklyn, NY, runs an animal rights group, called Win Animal Rights (WAR). The ...

Cyber Monday: An eCommerce Holiday At Last

Thursday, November 29th, 2007

It's made a splash for online merchants across the virtual marketplace, but many still aren't on board. Are you? For the uninitiated, "Cyber Monday" takes place on the Monday after Thanksgiving. It is the internet retailer's answer to the legendary discounts, high sales volume, and shopping frenzy of ...