Archive for the ‘Online Advertising’ Category
Wednesday, July 2nd, 2008
Hi Everyone. Part case study, part call to arms in this post here. I just wrapped up phase one of a killer web development project, as some of you know through our DMA Webinar Series articles. Blueliner was tapped to conceive, develop, launch and handle marketing for IZOD's first foray ...
Posted in Interactive Marketing, Marketing Agencies, Online Advertising, Social Media Marketing, Video Sharing, Website Design, web development | 2 Comments »
Wednesday, June 11th, 2008
I want to thank all the participants that joined Arman Rousta, CEO of Blueliner, in the DMA Virtual Seminar he conducted yesterday on Popular Web Design Trends of 2008! I'd also like to give a big shout out to Ashley Joseph, Product Manager at DMA, for giving us the ...
Posted in Online Advertising | 7 Comments »
Thursday, June 5th, 2008
It's interesting how businesses, specifically small ones, continue to pump thousands of dollars each month into multiple marketing campaigns, yet still don't know which are generating ROI. As a business owner myself, it seems that sometimes we get so caught up in the grind of executing tasks, managing projects, interfacing ...
Posted in Online Advertising | 3 Comments »
Wednesday, May 28th, 2008
I reviewed the analytics reports this week from several client campaigns and was impressed by the significant amount of leads that were generated from Google and Yahoo's Local Search listings. The best part about it is that we didn't have to spend a dime to get our clients listed ...
Posted in Interactive Marketing, Online Advertising, Search Engine Optimization, Small Business | 4 Comments »
Friday, May 23rd, 2008
Microsoft has received a similar amount of encouragement and flak from its soon to be released Live Search Cash Back program, wherein Microsoft promises to pay users for using Live Search when searching for products that they would eventually buy. Search engine purists see the new program as Microsoft’s desperate ...
Posted in Online Advertising | 2 Comments »
Thursday, May 22nd, 2008
Google Health Service - to trust or not to trust.
Google has entered into the fray of online health record service via a simply branded service, Google Health. Although this is nothing new on the web parlance, having witnessed other internet players with their own health-related initiatives, including Microsoft and WebMD, ...
Posted in Business News, Online Advertising, Search Engine Optimization | 2 Comments »
Tuesday, May 6th, 2008
Enjoy these great online marketing techniques and social marketing tactics by famous movie star - Alec Baldwin!!!
Many would argue that it is the greatest 7 minutes in the history of cinema. It is certainly one of the finest speeches ever documented on film. In the 1992 movie Glengarry Glen Ross, ...
Posted in Online Advertising | 2 Comments »
Thursday, March 13th, 2008
"Strike the eye, Seduce the mind”
That phrase, coined by prominent national artist and professor Marc Dennis, is, or should be, the mantra of all marketing related visual materials. While messaging is key in marketing materials in order to generate sales, a strong message will be lost or wasted if it ...
Posted in Graphic Design, Marketing, Online Advertising, Website Design | 1 Comment »
Tuesday, February 5th, 2008
What does it Take to Topple a Search King?
It was last week that I was talking a group on my friends about the state of Yahoo!, and what to expect from the company at a users perspective. It didn't look good. With shares falling, job cuts looming and an ...
Posted in Online Advertising | No Comments »
Friday, January 25th, 2008
Considered one of the longest campaigns in American history, beginning nearly two years prior to the election day. The 2008 race for the White House is crowded and full of interactive PR, social media, new internet marketing, new avenues of media revenue and voter attraction.
Diverging from previous campaigns where a ...
Posted in Blog Marketing, Email Marketing, Interactive Marketing, Interactive PR, Marketing, Mobile Marketing, Online Advertising, Public Relations, Search Engine Optimization, Social Media Marketing, Video Sharing, Website Analytics, World, eCommerce | 2 Comments »
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