Internet Marketing Blog

Metrics: Creativity: Kryptonite?

Wednesday, March 10th, 2010

In a recent article from Advertising Age, Patrick Sarkissian of Sarkissian Mason, makes an argument that metrics are killing creativity in advertising.  He feels that many shops have been overly reliant on improving their data technology rather than trusting their instincts.  To quote Shakespeare, I feel that this is much ...

Posted in Business News, Interactive Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, search engine marketing | No Comments »

Liveblogging the AdVision Panel - Going Viral, Going Global: Harnessing Social Media

Friday, March 5th, 2010

As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...

Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, Website Analytics, World, search engine marketing | 1 Comment »

Content Is Human, But Distribution….Divine

Thursday, March 4th, 2010

I started with the Blueliner family back in late October of 2009.  I had a strong desire to enter the world of digital media, but little experience.  Over time, I have learned some about the peripatetic nature of this industry.  The frenetic pace of digital media can be dizzying to ...

Posted in Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Small Business, Social Media Marketing, web development | No Comments »

How To Become The Roger Ebert of Web Design

Wednesday, March 3rd, 2010

Web Design is a field in which many enter with little experience.  Innovations are made daily by any graphic head with a MacBook Pro, but it takes training to design a website for businesses who need an accessible website for their products and services. Websites need to be critiqued on a ...

Posted in Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Website Analytics, Website Design, web development | No Comments »

The Era Of The Millennial

Wednesday, March 3rd, 2010

The Pew Research Center recently examined a new generation termed the Millennials. Their population is approximately 50 million the US, and they have a lot of positive attributes. Confident, self-expressive, liberal, and flexible, Millenials are also history's 'connected' generation, steeped in digital technology and social media.  They depend on tweets, ...

Posted in Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising | 1 Comment »

Searching With Social Media

Friday, February 26th, 2010

The rise of social media has allowed for our society to connect in more ways than ever.  Connections from the past resurface and develop new identities, and connections from the present bring future promise.  Nevertheless, it can be difficult to manage the several profiles that float in cyberspace.  The minds ...

Posted in Business News, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »

Skype Outside. Really.

Thursday, February 25th, 2010

The Blueliner family will be the first to vouch for Skype, as it is our source of interoffice communication from mobile to the computer between New York, India, and Bangladesh. It is a perfect fit for our business model in which the world is indeed flat, enabling us to provide ...

Posted in Business News, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »

Remember Your Interface

Thursday, February 25th, 2010

The staff at Blueliner prides itself on delivering quality web design to our clients in all phases. Unfortunately, the process contains pitfalls that derail the process. At times, businesses may concentrate too much on the application and forget to execute the web development necessary for quality design.  Sometimes, ...

Posted in Graphic Design, Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, Small Business, Web 2.0, Website Analytics, Website Design, web development | No Comments »

Has The Ink Dried For Publishing?

Wednesday, February 24th, 2010

Wired Magazine is boldly planning to take their content through several digital channels. As new media offers several channels to display content with innovative design features over the past decade, one may wonder about the future of paper. The death of newspapers and magazines among media critics, according ...

Posted in Business News, Marketing, Online Advertising, eCommerce | 1 Comment »

SEM Tips: Be Wary of the Broad Match

Tuesday, February 23rd, 2010

One of the most common mistakes people make when starting a search engine pay-per-click (PPC) campaign is to set all or most of their keywords as "broad match". Google describes broad match this way, "With broad match, the Google AdWords system automatically runs your ads on relevant variations of your ...

Posted in Online Advertising, Pay Per Click (PPC), Small Business, search engine marketing | No Comments »