Internet Marketing Blog

Internet Marketing Blog for the Serious Entrepreneur.

Archive for the ‘Online Advertising’ Category

Blueliner Launches Seekadventure.com for IZOD Fragrance - along with a Facebook Marketing Strategy

Wednesday, July 2nd, 2008

Hi Everyone. Part case study, part call to arms in this post here. I just wrapped up phase one of a killer web development project, as some of you know through our DMA Webinar Series articles. Blueliner was tapped to conceive, develop, launch and handle marketing for IZOD's first foray ...

Web Design Trends 2008: A Snapshot from our DMA Seminar

Wednesday, June 11th, 2008

I want to thank all the participants that joined Arman Rousta, CEO of Blueliner, in the DMA Virtual Seminar he conducted yesterday on Popular Web Design Trends of 2008! I'd also like to give a big shout out to Ashley Joseph, Product Manager at DMA, for giving us the ...

Using Web Analytics to Build a Visionary Company

Thursday, June 5th, 2008

It's interesting how businesses, specifically small ones, continue to pump thousands of dollars each month into multiple marketing campaigns, yet still don't know which are generating ROI. As a business owner myself, it seems that sometimes we get so caught up in the grind of executing tasks, managing projects, interfacing ...

Google and Yahoo Local Search - Big Returns, Little Spend

Wednesday, May 28th, 2008

I reviewed the analytics reports this week from several client campaigns and was impressed by the significant amount of leads that were generated from Google and Yahoo's Local Search listings. The best part about it is that we didn't have to spend a dime to get our clients listed ...

Get Cashback from Live Search!

Friday, May 23rd, 2008

Microsoft has received a similar amount of encouragement and flak from its soon to be released Live Search Cash Back program, wherein Microsoft promises to pay users for using Live Search when searching for products that they would eventually buy. Search engine purists see the new program as Microsoft’s desperate ...

Google Health Launched. Can We Entrust our Health to Google?

Thursday, May 22nd, 2008

Google Health Service - to trust or not to trust. Google has entered into the fray of online health record service via a simply branded service, Google Health. Although this is nothing new on the web parlance, having witnessed other internet players with their own health-related initiatives, including Microsoft and WebMD, ...

What Alec Baldwin Taught Me about Online Marketing

Tuesday, May 6th, 2008

Enjoy these great online marketing techniques and social marketing tactics by famous movie star - Alec Baldwin!!! Many would argue that it is the greatest 7 minutes in the history of cinema. It is certainly one of the finest speeches ever documented on film. In the 1992 movie Glengarry Glen Ross, ...

Make Your Website’s Graphic Design Effective in 2008

Thursday, March 13th, 2008

"Strike the eye, Seduce the mind” That phrase, coined by prominent national artist and professor Marc Dennis, is, or should be, the mantra of all marketing related visual materials. While messaging is key in marketing materials in order to generate sales, a strong message will be lost or wasted if it ...

Yahoo Microsoft! Yahoo Google!

Tuesday, February 5th, 2008

What does it Take to Topple a Search King? It was last week that I was talking a group on my friends about the state of Yahoo!, and what to expect from the company at a users perspective. It didn't look good. With shares falling, job cuts looming and an ...

President 2.0

Friday, January 25th, 2008

Considered one of the longest campaigns in American history, beginning nearly two years prior to the election day. The 2008 race for the White House is crowded and full of interactive PR, social media, new internet marketing, new avenues of media revenue and voter attraction. Diverging from previous campaigns where a ...