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Archive for the ‘Social Media Marketing’ Category

Liveblogging the AdVision Panel - Going Viral, Going Global: Harnessing Social Media

Friday, March 5th, 2010

As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...

Content Is Human, But Distribution….Divine

Thursday, March 4th, 2010

I started with the Blueliner family back in late October of 2009.  I had a strong desire to enter the world of digital media, but little experience.  Over time, I have learned some about the peripatetic nature of this industry.  The frenetic pace of digital media can be dizzying to ...

Searching With Social Media

Friday, February 26th, 2010

The rise of social media has allowed for our society to connect in more ways than ever.  Connections from the past resurface and develop new identities, and connections from the present bring future promise.  Nevertheless, it can be difficult to manage the several profiles that float in cyberspace.  The minds ...

Skype Outside. Really.

Thursday, February 25th, 2010

The Blueliner family will be the first to vouch for Skype, as it is our source of interoffice communication from mobile to the computer between New York, India, and Bangladesh. It is a perfect fit for our business model in which the world is indeed flat, enabling us to provide ...

E-mail Marketing With Segments

Wednesday, February 24th, 2010

Today's marketing strategies are in an era where synergy of different platforms become more critical than ever due to the various channels and platforms available to the general public.  CMOs and marketing management have used e-mail strategies in the past to convert consumers into customers with aggressive targeting.  Nowadays, a ...

A Best Buy

Thursday, February 18th, 2010

As our channels of communication widen and our consumer shopping experiences change,  retailers must make adjustments to their target strategies.  Best Buy has revamped their website in order to keep their consumer base engaged on several channels, including social media, mobile applications, and traditional stores.  I visited the site this ...

Seasoning Up Philanthropy Giving Strategies

Thursday, February 18th, 2010

As many know, the philanthropy industry is very dependent on corporations, small and large, for contributions on many levels. The balance sheets of corporations are stabilizing due to reduced inventory and personnel, but corporate hiring, and namely, giving has yet to rebound. E-mail marketing is the most common ...

Social Media Grows Into Global Relief

Wednesday, February 17th, 2010

The earthquakes in Haiti this past January brought a lot of grief and sorrow to many across the world.  In fact, the estimation of damages caused is still being calculated at this very second.  Nevertheless, the advent of social media has been an overwhelming factor in stabilizing relief for the ...

The Social Media Olympics

Friday, February 12th, 2010

Today marks the beginning of the 2010 Olympic Winter Games in Vancouver. The Olympics has long captured the attention of a global audience and has given us countless memorable moments throughout its long history. Now, in the age of social media, fans have the opportunity to follow their favorite athletes even ...

Google Announces Buzz

Wednesday, February 10th, 2010

Yesterday, Google announced a new feature within Gmail called Google Buzz. Google Buzz is, essentially, a collection of actions on the social web, viewed through the filter of your Gmail contacts. By assuming that your Gmail contacts are the people you are most interested in keeping in touch with, Google ...