Archive for the ‘Small Business’ Category
Thursday, March 4th, 2010
I started with the Blueliner family back in late October of 2009. I had a strong desire to enter the world of digital media, but little experience. Over time, I have learned some about the peripatetic nature of this industry. The frenetic pace of digital media can be dizzying to ...
Posted in Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Small Business, Social Media Marketing, web development | No Comments »
Thursday, February 25th, 2010
The staff at Blueliner prides itself on delivering quality web design to our clients in all phases. Unfortunately, the process contains pitfalls that derail the process. At times, businesses may concentrate too much on the application and forget to execute the web development necessary for quality design. Sometimes, ...
Posted in Graphic Design, Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, Small Business, Web 2.0, Website Analytics, Website Design, web development | No Comments »
Tuesday, February 23rd, 2010
One of the most common mistakes people make when starting a search engine pay-per-click (PPC) campaign is to set all or most of their keywords as "broad match". Google describes broad match this way, "With broad match, the Google AdWords system automatically runs your ads on relevant variations of your ...
Posted in Online Advertising, Pay Per Click (PPC), Small Business, search engine marketing | No Comments »
Thursday, February 18th, 2010
As many know, the philanthropy industry is very dependent on corporations, small and large, for contributions on many levels. The balance sheets of corporations are stabilizing due to reduced inventory and personnel, but corporate hiring, and namely, giving has yet to rebound. E-mail marketing is the most common ...
Posted in 7 Pillars of Internet Marketing, CRM, Email Marketing, Interactive Marketing, Online Advertising, Small Business, Social Media Marketing | 1 Comment »
Thursday, January 28th, 2010
Steve Jobs unveiled the IPad yesterday, and everyone is talking about the device being revolutionary for written content. Sure, newspapers and magazines have been gutted due to declining advertising streams. At the same time, web advertising will be tough to figure out, due to Apple's history of proprietary control. Itunes ...
Posted in 7 Pillars of Internet Marketing, Business News, Flash, Interactive Marketing, Marketing, Mobile Marketing, Small Business, Website Design, eCommerce | No Comments »
Friday, December 18th, 2009
Earlier this year, Ksino approached Blueliner to upgrade their brand on many dimensions. Ksino was tired of playing nickel slots and wanted to join the $10,000 blackjack table. The label has an intimate, loyal consumer base of poker enthusiasts, and they felt that an upgraded website would spread the lifestyle ...
Posted in Flash, Search Engine Optimization, Small Business, Social Media Marketing, Web 2.0, Website Design, eCommerce, web development | No Comments »
Wednesday, May 28th, 2008
I reviewed the analytics reports this week from several client campaigns and was impressed by the significant amount of leads that were generated from Google and Yahoo's Local Search listings. The best part about it is that we didn't have to spend a dime to get our clients listed ...
Posted in Interactive Marketing, Online Advertising, Search Engine Optimization, Small Business | 3 Comments »
Friday, February 22nd, 2008
Wow, what a year 2008 is so far. With a heated race for the White House, the largest viewership of any Super Bowl to date (a consistent 97 million), not to mention the outcome, and the largest Internet merger looms. That's the good, the bad is the sub prime ...
Posted in Business News, Small Business, World | 2 Comments »
Thursday, December 27th, 2007
Over the past couple of weeks I have taken the time to evaluate the issue of offshore outsourcing, a controversial topic which brings out intense passion from those who discuss it, no matter what side they are one. In my first entry, I discussed the issue of jobs, how many ...
Posted in Business News, Offshore Outsourcing, Small Business, World | No Comments »
Monday, December 24th, 2007
It's the most wonderful time - of the year...
...if you happen to be twelve years old, that is, and counting down the days towards a 10 day vacation filled with loads of time on Disney's Virtual Magical Kingdom, new toys, and no homework (no, I'm not jealous of my little ...
Posted in Business News, Small Business, World | No Comments »
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