Internet Marketing Blog

Internet Marketing Blog for the Serious Entrepreneur.

Archive for the ‘Small Business’ Category

Google and Yahoo Local Search - Big Returns, Little Spend

Wednesday, May 28th, 2008

I reviewed the analytics reports this week from several client campaigns and was impressed by the significant amount of leads that were generated from Google and Yahoo's Local Search listings. The best part about it is that we didn't have to spend a dime to get our clients listed ...

Marketing in a Recession

Friday, February 22nd, 2008

Wow, what a year 2008 is so far. With a heated race for the White House, the largest viewership of any Super Bowl to date (a consistent 97 million), not to mention the outcome, and the largest Internet merger looms. That's the good, the bad is the sub prime ...

On Offshore Outsourcing…Part 3

Thursday, December 27th, 2007

Over the past couple of weeks I have taken the time to evaluate the issue of offshore outsourcing, a controversial topic which brings out intense passion from those who discuss it, no matter what side they are one. In my first entry, I discussed the issue of jobs, how many ...

It’s the Most Wonderful Time…

Monday, December 24th, 2007

It's the most wonderful time - of the year... ...if you happen to be twelve years old, that is, and counting down the days towards a 10 day vacation filled with loads of time on Disney's Virtual Magical Kingdom, new toys, and no homework (no, I'm not jealous of my little ...

Featured in Crain’s New York Business

Monday, December 17th, 2007

We are pleased to announce that Blueliner Marketing’s case study in offshore outsourcing work to Bangladesh, as well as quotes from CEO Arman Rousta, have been used as the primary source for a front-page article in Crain’s New York Business, "Outsourcing Moves to Bangladesh". The article discusses how Bangladesh is ...

On Offshore Outsourcing…Continued…

Friday, December 14th, 2007

Last week I talked about the issue of offshore outsourcing, and the complexity of the arguments that surround any conversation on this topic. Specifically, I discussed the issue of jobs, how many people claim to have lost jobs to the people of other countries as a result of offshore outsourcing, ...

Website Design Trends: What It Could Mean for Your Site in 2008

Tuesday, November 20th, 2007

Can a web site designer really learn anything from upcoming trends in the world of physical product packaging? Contrary to popular belief about the two different branches of design, packaging trends and web site design trends are actually derived from the same complex combination of fashion, evolving design philosophies, shifts ...

Promotions: Succeed Without Attracting the Nightmare Customer

Wednesday, October 31st, 2007

Ahh promotions: classic tool in the proverbial shed of the seasoned advertiser, bastion of customer relations, and possessor of the rare talent for making customers feel simultaneously like a pampered VIP and triumphant bargain hunter. They get people in the store, on your site, or on the phone, and will ...

Instant Sales Chat: “Can I help u w/ anything”

Thursday, October 18th, 2007

Engaging your customers on the virtual sales floor Customers have come because you have something they need, whether it’s an extra graphics card or a new piece of real estate, and the most important thing you can do is engage them. You should greet them subtly, offering assistance (NOT a ...

Facebook’s FoodFight: A Marketer’s Data Dream Field

Thursday, October 11th, 2007

So we all know the biggest news in social networking. That’s right, it’s Facebook, the site whose clean design and safety features have made it the fastest growing, if not largest, hot spot on the web. Students love it (professionals too) and with 43 million users posting unprecedented levels of ...