Archive for the ‘Search Engine Optimization’ Category
Wednesday, March 10th, 2010
In a recent article from Advertising Age, Patrick Sarkissian of Sarkissian Mason, makes an argument that metrics are killing creativity in advertising. He feels that many shops have been overly reliant on improving their data technology rather than trusting their instincts. To quote Shakespeare, I feel that this is much ...
Posted in Business News, Interactive Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, search engine marketing | No Comments »
Monday, March 8th, 2010
Google's personalized search has been around for some time. But, it was mostly in experimental stage. Google recently updated their Personalized Search for good. Their personalized search is based on "log in" as well as cookies (when you are not logged in). Recently, they made it a permanent feature.
When you are not logged ...
Posted in 7 Pillars of Internet Marketing, Search Engine Optimization | No Comments »
Friday, March 5th, 2010
As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...
Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, Website Analytics, World, search engine marketing | 1 Comment »
Thursday, March 4th, 2010
I started with the Blueliner family back in late October of 2009. I had a strong desire to enter the world of digital media, but little experience. Over time, I have learned some about the peripatetic nature of this industry. The frenetic pace of digital media can be dizzying to ...
Posted in Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Small Business, Social Media Marketing, web development | No Comments »
Friday, February 26th, 2010
The rise of social media has allowed for our society to connect in more ways than ever. Connections from the past resurface and develop new identities, and connections from the present bring future promise. Nevertheless, it can be difficult to manage the several profiles that float in cyberspace. The minds ...
Posted in Business News, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »
Thursday, February 25th, 2010
The Blueliner family will be the first to vouch for Skype, as it is our source of interoffice communication from mobile to the computer between New York, India, and Bangladesh. It is a perfect fit for our business model in which the world is indeed flat, enabling us to provide ...
Posted in Business News, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »
Thursday, February 25th, 2010
The staff at Blueliner prides itself on delivering quality web design to our clients in all phases. Unfortunately, the process contains pitfalls that derail the process. At times, businesses may concentrate too much on the application and forget to execute the web development necessary for quality design. Sometimes, ...
Posted in Graphic Design, Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, Small Business, Web 2.0, Website Analytics, Website Design, web development | No Comments »
Friday, February 19th, 2010
It was reported yesterday that the Yahoo and Microsoft search deal has been approved in the US and Europe. Microsoft will supply all results seen when searching Yahoo, for both paid and natural listings. Obviously there are huge technological issues to work through, but if all goes as planned, the ...
Posted in Online Advertising, Pay Per Click (PPC), Search Engine Optimization, search engine marketing | 2 Comments »
Thursday, February 18th, 2010
As our channels of communication widen and our consumer shopping experiences change, retailers must make adjustments to their target strategies. Best Buy has revamped their website in order to keep their consumer base engaged on several channels, including social media, mobile applications, and traditional stores. I visited the site this ...
Posted in Business News, Flash, Marketing, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, Website Design, eCommerce | No Comments »
Thursday, February 4th, 2010
[caption id="attachment_655" align="alignleft" width="300" caption="Office Max Remixed"][/caption]
Over the last four years, Office Max has used its ElfYourself campaign to intertwine social media and email marketing campaigns, and drive up their response metrics. It has transformed the company and brand from an bland, impersonal office supplier into a vibrant distributor of ...
Posted in Business News, Email Marketing, Online Advertising, Search Engine Optimization, eCommerce | No Comments »