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Archive for the ‘Search Engine Optimization’ Category

Metrics: Creativity: Kryptonite?

Wednesday, March 10th, 2010

In a recent article from Advertising Age, Patrick Sarkissian of Sarkissian Mason, makes an argument that metrics are killing creativity in advertising.  He feels that many shops have been overly reliant on improving their data technology rather than trusting their instincts.  To quote Shakespeare, I feel that this is much ...

Not Another Google Dance, It’s Google’s More Personalized Search

Monday, March 8th, 2010

Google's personalized search has been around for some time. But, it was mostly in experimental stage. Google recently updated their Personalized Search for good. Their personalized search is based on "log in" as well as cookies (when you are not logged in). Recently, they made it a permanent feature. When you are not logged ...

Liveblogging the AdVision Panel - Going Viral, Going Global: Harnessing Social Media

Friday, March 5th, 2010

As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...

Content Is Human, But Distribution….Divine

Thursday, March 4th, 2010

I started with the Blueliner family back in late October of 2009.  I had a strong desire to enter the world of digital media, but little experience.  Over time, I have learned some about the peripatetic nature of this industry.  The frenetic pace of digital media can be dizzying to ...

Searching With Social Media

Friday, February 26th, 2010

The rise of social media has allowed for our society to connect in more ways than ever.  Connections from the past resurface and develop new identities, and connections from the present bring future promise.  Nevertheless, it can be difficult to manage the several profiles that float in cyberspace.  The minds ...

Skype Outside. Really.

Thursday, February 25th, 2010

The Blueliner family will be the first to vouch for Skype, as it is our source of interoffice communication from mobile to the computer between New York, India, and Bangladesh. It is a perfect fit for our business model in which the world is indeed flat, enabling us to provide ...

Remember Your Interface

Thursday, February 25th, 2010

The staff at Blueliner prides itself on delivering quality web design to our clients in all phases. Unfortunately, the process contains pitfalls that derail the process. At times, businesses may concentrate too much on the application and forget to execute the web development necessary for quality design.  Sometimes, ...

What Does the Yahoo-Microsoft Search Deal Mean to You?

Friday, February 19th, 2010

It was reported yesterday that the Yahoo and Microsoft search deal has been approved in the US and Europe. Microsoft will supply all results seen when searching Yahoo, for both paid and natural listings. Obviously there are huge technological issues to work through, but if all goes as planned, the ...

A Best Buy

Thursday, February 18th, 2010

As our channels of communication widen and our consumer shopping experiences change,  retailers must make adjustments to their target strategies.  Best Buy has revamped their website in order to keep their consumer base engaged on several channels, including social media, mobile applications, and traditional stores.  I visited the site this ...

Social and E-mail Symmetry

Thursday, February 4th, 2010

[caption id="attachment_655" align="alignleft" width="300" caption="Office Max Remixed"][/caption] Over the last four years, Office Max has used its ElfYourself campaign to intertwine social media and email marketing campaigns, and drive up their response metrics.  It has transformed the company and brand from an bland, impersonal office supplier into a vibrant distributor of ...