June 16, 2010 – 4:35 pm
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Back in August 2009, Google solicited feedback on their new indexing infrastructure, Caffeine. Previously, Google’s crawling and indexing systems were batch processes. This means that Googlebot would crawl a set of pages, process the data, and add them to the index. The problem was that all the pages within a batch had to wait until the entire batch was processed before the changes went live. Now with Google Caffeine, pages are processed and sent live immediately. This will result in processing being sped up at a 50% higher rate. Storage capacity is another benefit of Google Caffeine, along with flexibility in storing information about documents.
It will be interesting to see how this affects search engine campaigns in the future, as new content is added to the search engine results pages at a much faster rate. Website owners typically rely on a steady flow of routine traffic with a Search Engine Results Page position. Google Caffeine may threaten that organic movement. Ranking improvements and demotions may happen even quicker than in the past. Content that you and your competitors create will have a faster impact on the results index. Nevertheless, the objective of any marketer is to deliver optimal value to your audience. In time, the optimization will catch up to speed.
Marketers will need to implement a targeted content strategy to ensure they are updating their sites frequently with relevant information. Programmers also need to build clean and clear sites that allow for this new content to be easily found and indexed. The code will need to be sharp, otherwise your keywords could become conflated or even dated next to rivals.
Google Caffeine will also have some effects on SEO methodology. Our own Prasad Sistla and Asif Anwar, two of our top SEOs, share their thoughts on the key points to pay attention to.
Page Load Time: Incorporating speed means that page load times are going to be an even bigger factor than in the past. While a low page load time is typically two seconds, it is more crucial with Google’s Caffeine jolt. This means that flash objects, videos, content, and so forth will need strong optimization for expedient loading.
Keywords and Phrases: Keyword relevancy is now a premium, meaning that your SEO campaign requires even more attention. This will be a challenge for some SEO professionals, but in these cases, the best ones will make adjustments and continue to thrive.
Social Buzz: Caffeine will really benefit social media and news results for general search inquiry. We also believe that more specific keyword searches will return more website results and advertising shelf space. It will benefit webmasters and SEO specialists in all phases of content to maximize traffic.
Content/Site Updates: Caffeine places further priority on regular content creation and site updates. This means that old, static sites sitting at the top of SERPs will need to produce fresh content to maintain their top standing. Sites that blog regularly and make regular adjustments will benefit.
Ads: PPC management will become more important as well. Caffeine prioritizes organic search results rather than paid advertisements. Thus, the advertisements used are even more important. The necessity for a strong page load time greatly affects your PPC management and Quality Score for AdWords.
Sitemaps: Sitemaps and navigation should be restructured to have deeper pages with fewer clicks and at good positions. Spiders will index the web faster and deeper, without going onto clumsy, discombobulated sites.
Avg Time on Site: Google Caffeine will factor in the amount of time that users spend on sites. Again, sites that have good content and great user experience will rise to the top. This is really Google’s ultimate goal, to deliver the best possible results and improve the user’s experience.
Caffeine’s indexing could also benefit e-commerce sites that have quality products. Since results will be updated on a constant basis, the quality of traffic should improve, leading to more click-throughs and ultimately sales. Try Caffeine for yourself here to see the difference:
Posted by
Abdul Fattah Ismail
Posted in
Business News, Search Engine Optimization, search engine marketing |
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Tags: abdul fattah ismail, bing.com, Blueliner Marketing, e-commerce agency, google caffeine, new york seo media agency, new york social media agency, search engine marketing, Search Engine Optimization
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