Archive for the ‘search engine marketing’ Category
Wednesday, March 10th, 2010
In a recent article from Advertising Age, Patrick Sarkissian of Sarkissian Mason, makes an argument that metrics are killing creativity in advertising. He feels that many shops have been overly reliant on improving their data technology rather than trusting their instincts. To quote Shakespeare, I feel that this is much ...
Posted in Business News, Interactive Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, search engine marketing | No Comments »
Friday, March 5th, 2010
As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...
Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, Website Analytics, World, search engine marketing | 1 Comment »
Thursday, March 4th, 2010
Tonight, Blueliner will join Global Advertising Strategies at The AdVision Awards in Times Square at the legendary B.B. King Blues Club. In its fourth year, the ceremony is an international competition that honors the best advertising in the Russian language. The union is a meeting of the minds seeking to ...
Posted in Interactive Marketing, Marketing, Marketing Agencies, World, search engine marketing | No Comments »
Friday, February 26th, 2010
The rise of social media has allowed for our society to connect in more ways than ever. Connections from the past resurface and develop new identities, and connections from the present bring future promise. Nevertheless, it can be difficult to manage the several profiles that float in cyberspace. The minds ...
Posted in Business News, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »
Thursday, February 25th, 2010
The Blueliner family will be the first to vouch for Skype, as it is our source of interoffice communication from mobile to the computer between New York, India, and Bangladesh. It is a perfect fit for our business model in which the world is indeed flat, enabling us to provide ...
Posted in Business News, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »
Tuesday, February 23rd, 2010
One of the most common mistakes people make when starting a search engine pay-per-click (PPC) campaign is to set all or most of their keywords as "broad match". Google describes broad match this way, "With broad match, the Google AdWords system automatically runs your ads on relevant variations of your ...
Posted in Online Advertising, Pay Per Click (PPC), Small Business, search engine marketing | No Comments »
Friday, February 19th, 2010
It was reported yesterday that the Yahoo and Microsoft search deal has been approved in the US and Europe. Microsoft will supply all results seen when searching Yahoo, for both paid and natural listings. Obviously there are huge technological issues to work through, but if all goes as planned, the ...
Posted in Online Advertising, Pay Per Click (PPC), Search Engine Optimization, search engine marketing | 2 Comments »
Thursday, January 7th, 2010
I came across this article on iMedia connection.com that discusses the implications of social media for internet marketing strategists. They bring up some interesting tips. One is being wary of sharing a link on a social network that doesn't include a tracking code, which would prevent PageRank from being passed. ...
Posted in 7 Pillars of Internet Marketing, Blog Marketing, Interactive Marketing, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, eCommerce, search engine marketing | 1 Comment »
Tuesday, January 27th, 2009
Google's Friend Connect generated a lot of buzz in the market as soon as it was launched as private beta (do not doubt Google's brand value). Very few people could actually play with it in the initial days. However, now, it is available for installation on your website ...
Posted in 7 Pillars of Internet Marketing, Search Engine Optimization, Social Media Marketing, Web 2.0, search engine marketing | 5 Comments »
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