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Archive for the ‘Mobile Marketing’ Category

Liveblogging the AdVision Panel - Going Viral, Going Global: Harnessing Social Media

Friday, March 5th, 2010

As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...

Near to Here Becomes the #1 Travel iPhone App without Advertising!

Thursday, March 4th, 2010

[caption id="attachment_899" align="alignleft" width="125" caption="Near to Here - The #1 Travel iPhone App!"][/caption] I’m happy to report that a recent Blueliner collaboration has lead to an incredible result. Within 80 days of its launch, the iPhone travel application “Near to Here” has risen to the #1 spot simply with a word-of-mouth ...

Content Is Human, But Distribution….Divine

Thursday, March 4th, 2010

I started with the Blueliner family back in late October of 2009.  I had a strong desire to enter the world of digital media, but little experience.  Over time, I have learned some about the peripatetic nature of this industry.  The frenetic pace of digital media can be dizzying to ...

How To Become The Roger Ebert of Web Design

Wednesday, March 3rd, 2010

Web Design is a field in which many enter with little experience.  Innovations are made daily by any graphic head with a MacBook Pro, but it takes training to design a website for businesses who need an accessible website for their products and services. Websites need to be critiqued on a ...

The Era Of The Millennial

Wednesday, March 3rd, 2010

The Pew Research Center recently examined a new generation termed the Millennials. Their population is approximately 50 million the US, and they have a lot of positive attributes. Confident, self-expressive, liberal, and flexible, Millenials are also history's 'connected' generation, steeped in digital technology and social media.  They depend on tweets, ...

More Mobile Campaigns Including Commerce

Tuesday, March 2nd, 2010

Mobile ad network Millenial Media released a report yesterday detailing the mobile advertising activity on their network in the month of January. One of the most interesting facts was that 20% of all campaigns in January drove people to buy a product via their mobile device, also known as m-commerce. The prevalence of smartphones, ...

Skype Outside. Really.

Thursday, February 25th, 2010

The Blueliner family will be the first to vouch for Skype, as it is our source of interoffice communication from mobile to the computer between New York, India, and Bangladesh. It is a perfect fit for our business model in which the world is indeed flat, enabling us to provide ...

A Best Buy

Thursday, February 18th, 2010

As our channels of communication widen and our consumer shopping experiences change,  retailers must make adjustments to their target strategies.  Best Buy has revamped their website in order to keep their consumer base engaged on several channels, including social media, mobile applications, and traditional stores.  I visited the site this ...

Social Media Grows Into Global Relief

Wednesday, February 17th, 2010

The earthquakes in Haiti this past January brought a lot of grief and sorrow to many across the world.  In fact, the estimation of damages caused is still being calculated at this very second.  Nevertheless, the advent of social media has been an overwhelming factor in stabilizing relief for the ...

Google Announces Buzz

Wednesday, February 10th, 2010

Yesterday, Google announced a new feature within Gmail called Google Buzz. Google Buzz is, essentially, a collection of actions on the social web, viewed through the filter of your Gmail contacts. By assuming that your Gmail contacts are the people you are most interested in keeping in touch with, Google ...