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Archive for the ‘Interactive PR’ Category

Liveblogging the AdVision Panel - Going Viral, Going Global: Harnessing Social Media

Friday, March 5th, 2010

As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...

Content Is Human, But Distribution….Divine

Thursday, March 4th, 2010

I started with the Blueliner family back in late October of 2009.  I had a strong desire to enter the world of digital media, but little experience.  Over time, I have learned some about the peripatetic nature of this industry.  The frenetic pace of digital media can be dizzying to ...

Marketing News: The Rebirth of The Industry Standard

Wednesday, February 13th, 2008

The once mighty must during web 1.0 has returned - The Industry Standard. Starting in 1998 it quickly rose to sell a record 7,558 advertising pages in 2000, making it 300 pages. The unfortunate victim of the dotcom crash it was bought up by IDG in bankruptcy court for $1 ...

President 2.0

Friday, January 25th, 2008

Considered one of the longest campaigns in American history, beginning nearly two years prior to the election day. The 2008 race for the White House is crowded and full of interactive PR, social media, new internet marketing, new avenues of media revenue and voter attraction. Diverging from previous campaigns where a ...

MySpace Moving Into New Internet Marketing Arena

Wednesday, January 23rd, 2008

MySpace and new marketing. No one in 2004 ever thought that MySpace and contemporary media platforms where synonymous. But its four years and a $580 traditional million major media buyout later. MySpace, still the highest trafficked Social Networking site with 110 million active users a month. Now in 24 countries, the ...

Blog Marketing - Tracking Trends in the World of Blogs

Friday, January 11th, 2008

Eavesdropping on the Blogosphere may be the Best Thing your Business ever did Seductive yet etherial, the voice of the “blogosphere” has been credited with swaying elections, driving success, or slaughtering careers. It is the foundation for Interactive PR, the branch of internet marketing that generates buzz through online media; ...

Facebook’s FoodFight: A Marketer’s Data Dream Field

Thursday, October 11th, 2007

So we all know the biggest news in social networking. That’s right, it’s Facebook, the site whose clean design and safety features have made it the fastest growing, if not largest, hot spot on the web. Students love it (professionals too) and with 43 million users posting unprecedented levels of ...

Virtual EcomXpo (E-Commerce Expo) Kicks Off Tomorrow

Monday, October 8th, 2007

Tomorrow, is the start of the EcomXpo.  This is a virtual online trade show that takes place every six months.  Maybe your feet are weary from attending too many trade shows where you walk a concrete conference room floor for hours going booth to booth to booth picking up a ...

YouTube Has 10 Seconds to Sell Your Product! 10…, 9…, 8…,7…

Friday, October 5th, 2007

Since Google made the infamous purchase of YouTube, the wildly popular video sharing site, we have all speculated, along with investors, how Google planned to make back its reported $1.65 billion. It appears as if Flash, the popular animation software, is the answer to this mystery. Late this summer, Google ...

Blueliner Interview’s Rod Kurtz, Senior Editor of Inc Magazine

Thursday, October 4th, 2007

For all you entrepreneurs, marketing directors, VPs and public relations professionals that are interested in landing press in one of the most popular magazines in the country, Inc Magazine, check out our latest interview with Rod Kurtz, Senior Editor at Inc. Rod touches on many important topics including how to ...