Internet Marketing Blog

Facebook – Facebook Optimization – New SEO

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Facebook changed the way people use the internet to post and share information. Today one in every 14 people on Earth use the social networking website. Today, there are 12 million users in India, 6 million users in Brazil and these numbers are going to grow much faster in the near future. Facebook gained about 100 million new users since February of this year and now made half a billion users collectively.

Facts about Facebook:

1. 50% of active users log on to Facebook in any given day
2. Facebook has about 100 billion hits a day
3. 50 billion photos on Facebook and more than 3 billion photos uploaded each month
4. More than 3 million active pages on Facebook
5. More than 70 translations options available on the site
6. 1.5 million Local businesses have active pages on Facebook
7. Every month, more than 70% of Facebook users engage with Platform applications
8. 100 million active users are accessing Facebook through their mobile phones

So how do companies successfully use Facebook to market its products or services to large group of users? Facebook Optimization is the answer. Here are some key points that need to be followed on a Facebook Marketing Campaign includes: developing specific messages to target audience, paying appropriate attention to what is being discussed, and engaging in a good conversation. There are special tools that are specifically made for Facebook portal that help small businesses engage more and more deeply with the consumers and prospects. Facebook open graph tool help optimize your Facebook pages and with this tool, Facebook Optimization is now increasingly becoming the new SEO.

Posted by Mohamed Mohideen
Posted in 7 Pillars of Internet Marketing, Blog Marketing, Content Marketing, Interactive Marketing, Interactive PR, Marketing Agencies, Mobile Marketing, Search Engine Optimization, Small Business, Social Media Marketing, blog, online advertising | 1 Comment »
Tags: Blueliner Marketing, digital marketing, Interactive Marketing, Mobile Marketing, Mohamed Mohideen, online advertising, Search Engine Optimization, Social Media Marketing

Interactive PR as part of your Internet Marketing Campaigns

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As we all know, commercial businesses, organizations, not-for-profit associations and other high profile individuals maintain their public images using the well-known field of Public Relations. PR is all about shaping the appropriate message to the public and it involves a lot of functions that include: crisis management, publicity and maintaining a steady relationship with customers, communities, employees, investors, media, government and others with the industry.

The internet is much more than just a channel of communication. In the present scenario, the internet has become the fastest and most convenient way to communicate and to spread the message to the public in a cost effective model. Often called Interactive PR, Online PR or Digital PR, this process is helpful for companies of any size as it is a two-way communication that aims to build better relationships. When compared to the traditional PR, this method helps organizations build reliability with the target audience directly.

VSS data shows that PR spending in the US grew by more than 3% in 2009 to $3.7 billion. Also PR spending in America is predicted to go beyond $8 billion in 2013 with increased usage of corporate blogs and social media.

The important components of Interactive PR include: distributing press releases online with relevant keywords and optimizing for search engine rankings, news wire services, defining a new blogging strategy to engage prospects and customers in conversation about the products or services, effective podcasting, organizing webinars, starting discussions and following up in forums, creating news and events page in the website to cover the old and latest information about the company.

There is a greater demand for Interactive PR services than in previous years and firms of all sizes are looking at the ways they communicate with their prospects and customers. There are companies that do not practice PR on its own and may request help or outsource their needs for Online PR activities. This way they can build an ongoing relationship with the public and the media in a very cost effective manner.

Posted by Mohamed Mohideen
Posted in 7 Pillars of Internet Marketing, Blog Marketing, Content Marketing, Email Marketing, Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Podcast Production, Public Relations, Search Engine Optimization, Small Business, Social Media Marketing, Video Sharing | No Comments »
Tags: Blueliner Marketing, Content Marketing, digital marketing, Digital PR, Interactive PR, Mohamed Mohideen, Online PR, Online Reputation Management, podcast marketing, Public Relations, Social Media Marketing, Video Sharing

Social Media Marketing to Increase Sales

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Social Media Marketing is another internet marketing tool that is being widely used as part of many integrated marketing campaign to reach target audiences. With the emergence of Web 2.0, the web provides ample opportunities for people to build connections and share valuable information. Social media platforms can be easily accessed by anyone and thus can help organizations to create brand awareness of their products or services and to engage the audience in conversations.

The following are some of the benefits associated with Social Media Marketing, which include: Building exposure to businesses, higher rankings in search engines, increased traffic, qualified leads, new business development and relatively low expenditures. The top social media tools used commonly by marketers are Twitter, Facebook, LinkedIn and blogs.

Most companies are still trying to find the best ways to make use of social media platforms to market their products or services. An Omniture survey indicated that only 14% of businesses use mobile, video and social media marketing as part of their marketing programs. Recently, a number of companies have been outsourcing their social media marketing to specialized digital marketing agencies. Currently, about 25% of companies are outsourcing their social media programs in order to increase ROI and increase sales.

Charts from a CMO survey show that there is an increase of 60% in the overall social media marketing spending from 3.5% (August ’09) to 5.6% (February ’10). There has been significant growth in the field of social media marketing with a gradual increase in the budget allocation in recent years.

Blueliner Marketingis a full service internet marketing agency based in New York with offices in India and Bangladesh. Blueliner help clients place their products and services in front of their target audience through various social media marketing efforts that drive results.

Posted by Mohamed Mohideen
Posted in 7 Pillars of Internet Marketing, Blog Marketing, Content Marketing, Interactive Marketing, Interactive PR, Mobile Marketing, Public Relations, Social Media Marketing, Video Sharing, World, online advertising | 1 Comment »
Tags: Blog Marketing, blueliner india, Blueliner Marketing, Content Marketing, digital marketing, Interactive Marketing, Interactive PR, Internet Marketing, Mohamed Mohideen, social media agency, Social Media Marketing, social media optimization, video marketing

Turning Prospects into Buyers with Content Marketing

(1 votes, average: 5.00 out of 5)

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What do most marketers need when they want to attract, acquire and engage customers and potential accounts for their business? Consistently sharing information about their products or services can keep existing customers and the potential ones informed, thus creating a unique brand awareness which can result in increased sales and customer loyalty. In order to do this, you need to create and share informative and valuable content about products and services via different media.

This form of marketing is often referred to as Content Marketing, which is defined as “words and data to create unambiguous content that support meaningful, interactive experiences”, is now evolving as a new discipline. In addition to all your traditional marketing techniques, this form of marketing uses content to achieve higher sales through profitable actions from the customer and prospect sides.

What it takes, is an effective content strategy. Content development, delivery and administration are the three major points that need to be kept in mind when you define content strategy for any marketing plan. Rachel Lovinger explains more about content marketing in her article, Content Strategy – The Philosophy of Data. Read the rest of this entry »

Posted by Mohamed Mohideen
Posted in 7 Pillars of Internet Marketing, Blog Marketing, Content Marketing, Email Marketing, Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Marketing, Photography, Podcast Production, Public Relations, Search Engine Optimization, Social Media Marketing, Video Sharing, Website Analytics, Website Design, World, online advertising, search engine marketing, web development | 1 Comment »
Tags: Advertising, Blueliner Marketing, Content Marketing, digital marketing, Interactive PR, Mobile Marketing, Mohamed Mohideen, social media

Liveblogging the AdVision Panel – Going Viral, Going Global: Harnessing Social Media

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As part of the AdVision awards, Global Advertising Strategies organized today’s panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby Daniels of the Paley Center for Media.

As the panelists introduce themselves and their backgrounds, we see a wide range of digital professionals, all talking about how businesses can not only be involved in social media, but make money as well.

Social Media landscape: Where should you be?

Read the rest of this entry »

Posted by Abdul Fattah Ismail
Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Website Analytics, World, online advertising, search engine marketing | 1 Comment »
Tags: abdul fattah ismail, arman rousta, Blueliner, Blueliner Marketing, Global Advertising Strategies, Going Global, Going Viral, Huffington Post, Paley Center for Media, RentMineOnline.com, SnapDragon Consultants, social media, Travel Ad Network

Content Is Human, But Distribution….Divine

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I started with the Blueliner family back in late October of 2009.  I had a strong desire to enter the world of digital media, but little experience.  Over time, I have learned some about the peripatetic nature of this industry.  The frenetic pace of digital media can be dizzying to the naked eye.  One thing has remained constant.  In a world where attention spans are short and information is endless, distribution and marketing trumps the quality of content.  Hands down.

In the 20th century, distribution was more of an art form.  Trailers, posters, stickers, and samples were used to elicit certain emotions in consumers to purchase a product or service.  Google, with its revolutionary search algorithm, takes marketing strategy to a new level.  Nowadays, your website must be optimized for search keywords.  Otherwise, your content will not make an eye blink.  Social media and mobile marketing also are rising factors in strategy, along with good web design.  Through the 7 Pillars of Marketing, Blueliner delivers all these elements at a high quality with a reasonable price point.

The internet, as we know, is a thrifty way to distribute content to the masses.  We also know that the internet has a lot of content to keep minds busy.  How do you get through the clutter? I believe that segmenting your demographic with steady content is a good start.  You don’t always become an overnight sensation, but you build a client base.  Advertisers like client bases since they increase the chance of realized revenue gain.  Small firms should have a budget for technical upgrades.  It doesn’t make sense to start up a business without reserve capital for technological improvements that catapult revenue gains. Before anything else, though, you need a staff with energy and imagination.  They collaborate to produce the content for a mass demographic.  If a firm can deliver high quality distribution at a good price and quality, then they shine above all.

Posted by Abdul Fattah Ismail
Posted in Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Search Engine Optimization, Small Business, Social Media Marketing, online advertising, web development | No Comments »
Tags: abdul fattah ismail, Advertising Age, Blueliner, Blueliner Marketing, google, google analytics, keith richman, Mobile Marketing, SEO, SEO company, web design

Marketing News: The Rebirth of The Industry Standard

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The once mighty must during web 1.0 has returned – The Industry Standard. Starting in 1998 it quickly rose to sell a record 7,558 advertising pages in 2000, making it 300 pages. The unfortunate victim of the dotcom crash it was bought up by IDG in bankruptcy court for $1 million and left to sit till now.

“We found that the brand had quite a bit of equity left,” says Derek Butcher, General Manager of The Industry Standard. “People remembered what the brand stood for before. Still, there’s obviously going to be a new generation of people who have no idea what it is.”

“We’ll have news coverage, but mainly from other sources such as IDG and bloggers,” says Butcher. “The area where we will try to differentiate ourselves is on the analysis side.”

Read the rest of this entry »

Posted by Arman Rousta
Posted in Business News, Interactive Marketing, Interactive PR, Public Relations, Social Media Marketing, blog | No Comments »
Tags: ids, marketing industry news, the industry standard

President 2.0

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Considered one of the longest campaigns in American history, beginning nearly two years prior to the election day. The 2008 race for the White House is crowded and full of interactive PR, social media, new internet marketing, new avenues of media revenue and voter attraction.

Diverging from previous campaigns where a candidate was considered progressive if they had an online presence, in 2008 it is imperative for a candidate to have a focused online strategy. If a candidate lacks complex online marketing strategies and an army of social networking minions applying web 2.0 efforts they are behind the curve and if they don’t have an online presence they might as well concede the race.

Read the rest of this entry »

Posted by Arman Rousta
Posted in Blog Marketing, Email Marketing, Interactive Marketing, Interactive PR, Marketing, Mobile Marketing, Public Relations, Search Engine Optimization, Social Media Marketing, Video Sharing, Website Analytics, World, blog, eCommerce, online advertising | 2 Comments »
Tags: 2008, Barak Obama, digg, eCommerce, facebook, Hillary Rodham Clinton, Interactive PR, John Edwards, John McCain, justin, media advertising, Mike Huckabee, Mitt Romney, myspace, new internet marketing, online strategy, President, Presidential, race, Ron Paul, Rudy Giuliani, Search Engine Optimization, SEO, social media, twitter, web 2.0, web analytics, white house, YouTube

MySpace Moving Into New Internet Marketing Arena

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MySpace and new marketing.

No one in 2004 ever thought that MySpace and contemporary media platforms where synonymous. But its four years and a $580 traditional million major media buyout later. MySpace, still the highest trafficked Social Networking site with 110 million active users a month. Now in 24 countries, the site is expected to make $800 million in revenue in 2008, the majority of that income will be from the advertising and marketing sectors. Google, recently inked an advertising deal with MySpace’s parent company, Fox Interactive Media for $900 million.

Read the rest of this entry »

Posted by Arman Rousta
Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Mobile Marketing, Public Relations, Social Media Marketing, Video Sharing, Website Analytics, World, blog, eCommerce, online advertising | 4 Comments »
Tags: eCommerce, facebook, Fox Interactive Media, google, Interactive Media, Marketing, myspace, Public Relations, social networking, Yahoo

Blog Marketing – Tracking Trends in the World of Blogs

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Eavesdropping on the Blogosphere may be the Best Thing your Business ever did

Seductive yet etherial, the voice of the “blogosphere” has been credited with swaying elections, driving success, or slaughtering careers. It is the foundation for Interactive PR, the branch of internet marketing that generates buzz through online media; and it is often the sole source for information on the latest cutting edge technological innovations (the SEO convention in mid-December, 2007, was a good example…see “Blogs are the New Trade Press”).

Assessing one’s reputation in the blogosphere, therefore is as vital as evaluating traditional PR. But, reading one or two blog posts, even 10 or 20, cannot begin to touch the scope and dimension of the information available in the global blogosphere (think 750 million and you’re on the right track).

One solution to the overwhelming volume of blog information available has been to follow the immensely successful path of top tier search engines by using algorithms and web crawlers to find data on a specific subject and organize it in such a way that it produces meaningful statistics and information. RelevantNoise, from interactive software company Zeta Interactive, is one such program. In the words of Zeta Interactive CEO Al DiGuido, “What Google does for content…RelevantNoise does…for the blogosphere. It lets you understand what people are saying based on keywords to denote a tone.”

Read the rest of this entry »

Posted by Arman Rousta
Posted in Blog Marketing, Business News, Interactive Marketing, Interactive PR, Social Media Marketing, blog | No Comments »
Tags: blog, blogging, blogosphere, Interactive Marketing, Interactive PR, relevantnoise, Social Media Marketing, tracking blogs