Archive for the ‘Interactive Marketing’ Category
Friday, March 14th, 2008
What commercial businesses are doing to capitalize on a unique platform
The industry for Facebook applications has exploded since the dramatic moment when Mark Zuckerburg first announced that he would make the programming that supported the popular social network available to programmers (see "Facebook’s FoodFight: A Marketer’s Data Dream Field"). ...
Posted in Interactive Marketing, Marketing, Public Relations, Social Media Marketing | 2 Comments »
Wednesday, February 13th, 2008
The once mighty must during web 1.0 has returned - The Industry Standard. Starting in 1998 it quickly rose to sell a record 7,558 advertising pages in 2000, making it 300 pages. The unfortunate victim of the dotcom crash it was bought up by IDG in bankruptcy court for $1 ...
Posted in Business News, Interactive Marketing, Interactive PR, Public Relations, Social Media Marketing | No Comments »
Friday, January 25th, 2008
Considered one of the longest campaigns in American history, beginning nearly two years prior to the election day. The 2008 race for the White House is crowded and full of interactive PR, social media, new internet marketing, new avenues of media revenue and voter attraction.
Diverging from previous campaigns where a ...
Posted in Blog Marketing, Email Marketing, Interactive Marketing, Interactive PR, Marketing, Mobile Marketing, Online Advertising, Public Relations, Search Engine Optimization, Social Media Marketing, Video Sharing, Website Analytics, World, eCommerce | 2 Comments »
Wednesday, January 23rd, 2008
MySpace and new marketing.
No one in 2004 ever thought that MySpace and contemporary media platforms where synonymous. But its four years and a $580 traditional million major media buyout later. MySpace, still the highest trafficked Social Networking site with 110 million active users a month. Now in 24 countries, the ...
Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Mobile Marketing, Online Advertising, Public Relations, Social Media Marketing, Video Sharing, Website Analytics, World, eCommerce | 2 Comments »
Friday, January 11th, 2008
Eavesdropping on the Blogosphere may be the Best Thing your Business ever did
Seductive yet etherial, the voice of the “blogosphere” has been credited with swaying elections, driving success, or slaughtering careers. It is the foundation for Interactive PR, the branch of internet marketing that generates buzz through online media; ...
Posted in Blog Marketing, Business News, Interactive Marketing, Interactive PR, Social Media Marketing | No Comments »
Wednesday, December 12th, 2007
Thanks to relatively low cost, focused messaging, and a variety of other factors, email is seen by marketers as the second most effective means of engaging potential customers, right behind direct mail. The problem with this idea, however, is that the overwhelming presence of Spam (digital junk mail) in ...
Posted in Email Marketing, Interactive Marketing, Marketing | No Comments »
Monday, December 3rd, 2007
How do animal rights activists relate to your interactive marketing plan? Well, they may just have the secret for making your site a smash success in the virtual sector. Let me explain
Camille Hankins of Brooklyn, NY, runs an animal rights group, called Win Animal Rights (WAR). The ...
Posted in Affiliate Marketing, Email Marketing, Interactive Marketing, Online Advertising, Social Media Marketing, Website Design | 1 Comment »
Thursday, November 29th, 2007
It's made a splash for online merchants across the virtual marketplace, but many still aren't on board. Are you?
For the uninitiated, "Cyber Monday" takes place on the Monday after Thanksgiving. It is the internet retailer's answer to the legendary discounts, high sales volume, and shopping frenzy of ...
Posted in Affiliate Marketing, Interactive Marketing, Online Advertising, Website Design, eCommerce | No Comments »
Sunday, November 25th, 2007
And Should Marketers Be Willing to Purchase It?
On November 7, Mark Zukerburg made the announcement that marketers have been holding their breath for over the past few weeks. In an effort to garner more ad revenue, Facebook will sell the information displayed on the profiles of over 50 million users ...
Posted in Interactive Marketing, Social Media Marketing | No Comments »
Thursday, November 8th, 2007
Think interactive marketing is only for young companies looking to grow a business? Think again. As bandwidths have increased, e-commerce has exploded, and the average internet consumer has become older and more sophisticated, some of America’s long-established top name designers have adopted the interactive approach to appeal to a broader ...
Posted in Interactive Marketing, Website Design | 1 Comment »
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