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Archive for the ‘Interactive Marketing’ Category

The Census Feeds The Marketplace

Friday, March 12th, 2010

At the end of March, many Americans will find the Census ballot in their box.  The population count is taken every decade, and it's impact on the community at large will prove infectious.  The Census provides federal funding for schools, hospitals, job training centers, emergency centers, and highway projects.  It ...

Metrics: Creativity: Kryptonite?

Wednesday, March 10th, 2010

In a recent article from Advertising Age, Patrick Sarkissian of Sarkissian Mason, makes an argument that metrics are killing creativity in advertising.  He feels that many shops have been overly reliant on improving their data technology rather than trusting their instincts.  To quote Shakespeare, I feel that this is much ...

Liveblogging the AdVision Panel - Going Viral, Going Global: Harnessing Social Media

Friday, March 5th, 2010

As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...

Content Is Human, But Distribution….Divine

Thursday, March 4th, 2010

I started with the Blueliner family back in late October of 2009.  I had a strong desire to enter the world of digital media, but little experience.  Over time, I have learned some about the peripatetic nature of this industry.  The frenetic pace of digital media can be dizzying to ...

Live! Tonight! The AdVision Awards!

Thursday, March 4th, 2010

Tonight, Blueliner will join Global Advertising Strategies at The AdVision Awards in Times Square at the legendary B.B. King Blues Club.  In its fourth year, the ceremony is an international competition that honors the best advertising in the Russian language. The union is a meeting of the minds seeking to ...

Seasoning Up Philanthropy Giving Strategies

Thursday, February 18th, 2010

As many know, the philanthropy industry is very dependent on corporations, small and large, for contributions on many levels. The balance sheets of corporations are stabilizing due to reduced inventory and personnel, but corporate hiring, and namely, giving has yet to rebound. E-mail marketing is the most common ...

Social Media Grows Into Global Relief

Wednesday, February 17th, 2010

The earthquakes in Haiti this past January brought a lot of grief and sorrow to many across the world.  In fact, the estimation of damages caused is still being calculated at this very second.  Nevertheless, the advent of social media has been an overwhelming factor in stabilizing relief for the ...

The Social Media Olympics

Friday, February 12th, 2010

Today marks the beginning of the 2010 Olympic Winter Games in Vancouver. The Olympics has long captured the attention of a global audience and has given us countless memorable moments throughout its long history. Now, in the age of social media, fans have the opportunity to follow their favorite athletes even ...

Google Announces Buzz

Wednesday, February 10th, 2010

Yesterday, Google announced a new feature within Gmail called Google Buzz. Google Buzz is, essentially, a collection of actions on the social web, viewed through the filter of your Gmail contacts. By assuming that your Gmail contacts are the people you are most interested in keeping in touch with, Google ...

The Pains of Being a Digital Advertiser

Friday, January 29th, 2010

As an interactive media agency, we bring boundless energy and passion to our clients.  Unfortunately, some critics believe that online advertising has serious room for improvement.  Heed the words of Phillip W. Sawyer. The argument [caption id="attachment_650" align="alignleft" width="100" caption="Phillip W. Sawyer"][/caption]