Connect with us:

Internet Marketing Blog

Internet Marketing Blog for the Serious Entrepreneur.

Archive for the ‘Email Marketing’ Category

E-mail Marketing With Segments

Wednesday, February 24th, 2010

Today's marketing strategies are in an era where synergy of different platforms become more critical than ever due to the various channels and platforms available to the general public.  CMOs and marketing management have used e-mail strategies in the past to convert consumers into customers with aggressive targeting.  Nowadays, a ...

Seasoning Up Philanthropy Giving Strategies

Thursday, February 18th, 2010

As many know, the philanthropy industry is very dependent on corporations, small and large, for contributions on many levels. The balance sheets of corporations are stabilizing due to reduced inventory and personnel, but corporate hiring, and namely, giving has yet to rebound. E-mail marketing is the most common ...

Social and E-mail Symmetry

Thursday, February 4th, 2010

[caption id="attachment_655" align="alignleft" width="300" caption="Office Max Remixed"][/caption] Over the last four years, Office Max has used its ElfYourself campaign to intertwine social media and email marketing campaigns, and drive up their response metrics.  It has transformed the company and brand from an bland, impersonal office supplier into a vibrant distributor of ...

7 Pillars Briefing: Email Marketing

Tuesday, April 28th, 2009



President 2.0

Friday, January 25th, 2008

Considered one of the longest campaigns in American history, beginning nearly two years prior to the election day. The 2008 race for the White House is crowded and full of interactive PR, social media, new internet marketing, new avenues of media revenue and voter attraction. Diverging from previous campaigns where a ...

Ending Spam? Why Marketers must care…

Wednesday, December 12th, 2007

Thanks to relatively low cost, focused messaging, and a variety of other factors, email is seen by marketers as the second most effective means of engaging potential customers, right behind direct mail. The problem with this idea, however, is that the overwhelming presence of Spam (digital junk mail) in ...

What Internet Marketing Activists Know About Marketing

Monday, December 3rd, 2007

How do animal rights activists relate to your interactive marketing plan? Well, they may just have the secret for making your site a smash success in the virtual sector. Let me explain Camille Hankins of Brooklyn, NY, runs an animal rights group, called Win Animal Rights (WAR). The ...

Connecting Clients to Customers through Social Media Optimization

Thursday, October 18th, 2007

Every few years major changes take place on the internet and often times this is driven by the way the internet is used. A major shift in the use of the internet has been taking place. The shift is one of transformation from finding information through search engines and buying ...