Archive for the ‘eCommerce’ Category
Tuesday, March 2nd, 2010
Mobile ad network Millenial Media released a report yesterday detailing the mobile advertising activity on their network in the month of January. One of the most interesting facts was that 20% of all campaigns in January drove people to buy a product via their mobile device, also known as m-commerce.
The prevalence of smartphones, ...
Posted in Mobile Marketing, eCommerce | No Comments »
Wednesday, February 24th, 2010
Wired Magazine is boldly planning to take their content through several digital channels. As new media offers several channels to display content with innovative design features over the past decade, one may wonder about the future of paper. The death of newspapers and magazines among media critics, according ...
Posted in Business News, Marketing, Online Advertising, eCommerce | 1 Comment »
Thursday, February 18th, 2010
As our channels of communication widen and our consumer shopping experiences change, retailers must make adjustments to their target strategies. Best Buy has revamped their website in order to keep their consumer base engaged on several channels, including social media, mobile applications, and traditional stores. I visited the site this ...
Posted in Business News, Flash, Marketing, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, Website Design, eCommerce | No Comments »
Thursday, February 4th, 2010
[caption id="attachment_655" align="alignleft" width="300" caption="Office Max Remixed"][/caption]
Over the last four years, Office Max has used its ElfYourself campaign to intertwine social media and email marketing campaigns, and drive up their response metrics. It has transformed the company and brand from an bland, impersonal office supplier into a vibrant distributor of ...
Posted in Business News, Email Marketing, Online Advertising, Search Engine Optimization, eCommerce | No Comments »
Thursday, January 28th, 2010
Steve Jobs unveiled the IPad yesterday, and everyone is talking about the device being revolutionary for written content. Sure, newspapers and magazines have been gutted due to declining advertising streams. At the same time, web advertising will be tough to figure out, due to Apple's history of proprietary control. Itunes ...
Posted in 7 Pillars of Internet Marketing, Business News, Flash, Interactive Marketing, Marketing, Mobile Marketing, Small Business, Website Design, eCommerce | No Comments »
Wednesday, January 27th, 2010
Little things mean a lot, especially to advertisers. The advertising industry is taking a hard stance against regulators with a new "i" logo that uses demographic and behavioral data to tell consumers what is going on.
The symbol resembles a recycling logo, which would be familiar to consumers. When it's ...
Posted in Business News, Online Advertising, eCommerce | No Comments »
Friday, January 15th, 2010
Next week, I will talk with a Blueliner staff member about the future of mobile advertising in Blueliner's business model. In the meantime, many large companies like Apple and Google gobbled up firms like AdMob and Quattro Wireless. They are learning how to target specific marketing campaigns for a segmented ...
Posted in Business News, Mobile Applications, Mobile Marketing, Online Advertising, eCommerce | No Comments »
Thursday, January 7th, 2010
I came across this article on iMedia connection.com that discusses the implications of social media for internet marketing strategists. They bring up some interesting tips. One is being wary of sharing a link on a social network that doesn't include a tracking code, which would prevent PageRank from being passed. ...
Posted in 7 Pillars of Internet Marketing, Blog Marketing, Interactive Marketing, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, eCommerce, search engine marketing | 1 Comment »
Friday, December 18th, 2009
Earlier this year, Ksino approached Blueliner to upgrade their brand on many dimensions. Ksino was tired of playing nickel slots and wanted to join the $10,000 blackjack table. The label has an intimate, loyal consumer base of poker enthusiasts, and they felt that an upgraded website would spread the lifestyle ...
Posted in Flash, Search Engine Optimization, Small Business, Social Media Marketing, Web 2.0, Website Design, eCommerce, web development | No Comments »
Tuesday, May 12th, 2009
Blueliner is delighted to announce the launch of ArtNeighbor.com, a social network that offers the art, antique and collectible community a virtual world with seemingly unlimited bounds. ArtNeighbor (AN) is a place where users can register for free and create their own Virtual Galleries, blogs, post events and classifieds and ...
Posted in Web 2.0, Website Design, eCommerce, web development | 8 Comments »
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