Internet Marketing Blog

Permission-based Email Marketing for Businesses

July 29, 2010 – 11:54 am

Email Marketing is one of the most popular tools used as part of direct response marketing campaigns in the United States. Email is being used primarily as a marketing tool by 35% of companies compared to 25% that use direct mail. The total spending for online advertising will grow twice as fast in 2011 with an increase in ad purchases over email marketing. Email marketing industry census by EConsultancy shows that 42% of organizations did not know the Return on Investment of their campaigns.

Email Marketing campaigns should be designed in such a way to influence the consumer’s behavior and it should address all the stages in a consumer’s buying process. An effective email campaign should identify the problem, provide information, evaluate alternatives, include options to make purchasing decisions, and address post purchase behavior with additional information. The concept of permission email marketing is one of the most important aspects of email marketing in today’s direct marketing world.

Permission-based email marketing ensures optimized deliverability, return on investment, and recipient’s trust. If you market to people who expressed their interest to receive emails about offers and promotions, you can see better results in terms of good response rate, better deliverability, increased brand awareness, and trust among the consumers. The CAN SPAM Act 2003 suggests opt-out email marketing with two major conditions. One of them states that emails sent to recipients without their consent must mention that the message is a promotional email and provide an unsubscribe option. After all, email marketing is about building relationships with your consumers or prospects, leading to good results.

Posted by Mohamed Mohideen
Posted in 7 Pillars of Internet Marketing, CRM, Content Marketing, Email Marketing, Interactive Marketing, Marketing Agencies, blog, web 2.0 | 1 Comment »
Tags: Blueliner Marketing, digital marketing, Email Marketing, Mohamed Mohideen, new york interactive marketing agency

The Basics of Email Marketing

May 26, 2010 – 3:37 pm

Email Marketing is an internet marketing tool used to communicate information about a company’s products or services to its customers and prospects through email. The main purpose of email marketing is to acquire new business and also to enhance relationships with existing customers.

The Pew Internet & American Life Project surveys from 2000–2009 show that about 55% of all American adults use the internet daily and about 45% of all either send or read email.

There are several reasons why email marketing is popular among most companies. First, digital marketers can reach any number of customers and prospects who have opted-in to receive information about the product or service of their interest at the same time, through email marketing. It is also one of the most cost-effective digital marketing tactics and has proven to be of high worth when executed properly and tracked at every stage of the campaign to find the exact ROI.

It is important for marketers to provide valuable and informative content in order to get the most out of their email marketing campaigns. The message should be short and to the point when describing the products and services offered by the company. Adding company URLs and links to your offerings in the email can direct readers to particulars section of your site if they are interested in finding more information. These are a few points that need to be kept in mind when preparing an email marketing campaign. If the campaign is automated and uses tracking features, it helps to refine based on results that include deliverability, delivery rates, open rates, CTR, response rates, Opt-in/Opt-out and unsubscribes.

Email ad spending is projected to grow from $338M in 2006 to $616M in 2011 – a six year increase of 82%. Comparatively, total internet ad spending will grow twice as fast during the same period. Source – eMarketer, September 2007.

Blueliner Marketing offers Internet Marketing services to clients and helps build their businesses to achieve higher profits. Blueliner Marketing manages robust email marketing campaigns for clients around the globe who are seeking to build their client bases and businesses.

Posted by Mohamed Mohideen
Posted in 7 Pillars of Internet Marketing, Blog Marketing, CRM, Content Marketing, Email Marketing, Interactive Marketing, Marketing, Marketing Agencies, Mobile Marketing, Website Design, World, online advertising | No Comments »
Tags: arman rousta, blueliner india, Blueliner Marketing, Business Reputation, Content Marketing, digital marketing, Email Marketing, eMarketing, Marketing, Mohamed Mohideen

A Cup Of Froyo From Google

May 20, 2010 – 3:43 pm

This morning,  Google announced its next version of its Android operating system called the Froyo.  It is a serious application with a funny name, launched in time for Memorial Day Weekend. The Froyo promises greater processing speed and more accessibility to small business users.  It also will offer a backup API, a message API called cloud-to-device, and hotspot support.

The browser will also be improved with mobile applications like the Chrome V8 JavaScript engine, enabling them to interact with the phone’s camera and accelerator for better navigation.  Android 2.2 fans will find a new set of Exchange capabilities like account auto-discover and calendar sync, which will help your staff to stay on top of meetings and view documents.  Thus, knowledge and sharing of ideas can take place in real time wherever you may stand.  Small businesses looking to implement a CRM should be thrilled with these developments.

Android’s ability to multitask with applications should pay dividends for newcomers from the iPhone, as those which don’t fit on the internal memory will get automatically moved to an SD card.  The applications will also have an option to be automatically updated with one click.

Lastly, users can stream their music from the desktop to their devices.  Here’s a video with all the lovely features. For more detail on the upgrades, click here.

Posted by Abdul Fattah Ismail
Posted in Business News, CRM, Mobile Applications, Mobile Marketing, online advertising | No Comments »
Tags: abdul fattah ismail, Blueliner Marketing, google, google android 2.2, google froyo, Mobile Applications, mobile apps, Mobile Marketing

LINK Development Offers CRM Solutions to Middle East

May 18, 2010 – 4:17 pm

LINK Development, already a strong provider of IT solutions and services in the Middle East, is now launching bSolutions for its customers.  The website will provide customer relations management (CRM) solutions in English and Arabic based on the Microsoft Dynamics platform.  Their work in the region has garnered significant accolades from multinational corporations for their creative design skills.

CRM is a one-stop shop for corporations to streamline their business operations in terms of data management, software upgrades/installation, increased data security, and so forth.  In a global economy with troubled markets, CRM can maximize sales without minimizing the quality of production.  After CRM is decided as the operation, management must decide between hosted or on-premise software.  The difference is fairly straightforward.  A hosted software package demands a flat monthly fee for a subscription service where internet connection is available.  A software package handled on premise gives the customer complete control over software implementation with higher costs upfront for hardware purchase, maintenance, and installation.  Microsoft Dynamics CRM allows for businesses to have the best of both worlds.  As in life, however, the service necessary for profit maximization depends on your corporate infrastructure, available human capital, and other tangibles.

LINK Development has been working diligently to bring these solutions to the growing Arabic technical sector.  Follow their developments here:

Posted by Abdul Fattah Ismail
Posted in CRM | No Comments »
Tags: abdul fattah ismail, Blueliner Marketing, bSolutions.com, CRM Solutions, LINK Development, link Development llc, link development morocco, seo link development, wall street journal

Seasoning Up Philanthropy Giving Strategies

February 18, 2010 – 1:38 am

As many know, the philanthropy industry is very dependent on corporations, small and large, for contributions on many levels. The balance sheets of corporations are stabilizing due to reduced inventory and personnel, but corporate hiring, and namely, giving has yet to rebound. E-mail marketing is the most common form used by many nonprofit agencies for its low cost and efficiency. We are in a different era of communication, however, and philanthropic organizations must use a more comprehensive strategy to promote their stewardship. Within Blueliner’s 7 Pillars of Internet Marketing, e-mail marketing is often the most underrated and utilized strategical method. Many of our clients don’t have an integrated customer relationship management software (CRM) or one of this kind, affecting their customer service data. Blueliner has a strong track record with nonprofit organizations and can relieve these issues, allowing for a streamlined, targeted campaign directed at constituents that not only have a strong giving history, but strong potential to build new relationships followed by several rising gifts.

Therefore, nonprofit organizations need to continue outreach with their primary constituent base through direct email marketing, social media, and mobile advertising. In lean financial times, a strong individual donor base provides the equity necessary to keep an organization afloat with operating expenses. Janet Granger, a consultant for medical and educational nonprofit segments, goes further into depth on DMNews.com with this topic. Enjoy.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Internet Marketing, CRM, Email Marketing, Interactive Marketing, Small Business, Social Media Marketing, online advertising | 1 Comment »
Tags: 7 Pillars of Internet Marketing, abdul fattah ismail, Blueliner, Blueliner Marketing, CRM, direct mail, direct mail marketing, DM News, email marketing agency, interactive media agency, philanthropy organizations, seo media agency

Web Design Trends 2008: Hot on Facebook!

January 29, 2010 – 3:18 pm

Over the last couple of years, Blueliner presents a seminar highlighting web design trends that are emerging and cementing themselves.  The presentation has caught fire on Slideshare via Facebook. Take a look.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Internet Marketing, CRM, Flash, Interactive Marketing, Website Design, online advertising, web 2.0, web development | No Comments »
Tags: abdul fattah ismail, arman rousta, best design trends 2008, Blueliner, Blueliner Marketing, great web design, slideshare, web development

7 Pillars Briefing: CRM Strategies

April 29, 2009 – 9:00 am

Posted by Arman Rousta
Posted in 7 Pillars of Internet Marketing, CRM, blog | No Comments »
Tags: CRM, customer database, customer relationship management, data analytics, database marketing