Archive for the ‘Business News’ Category
Wednesday, March 10th, 2010
In a recent article from Advertising Age, Patrick Sarkissian of Sarkissian Mason, makes an argument that metrics are killing creativity in advertising. He feels that many shops have been overly reliant on improving their data technology rather than trusting their instincts. To quote Shakespeare, I feel that this is much ...
Posted in Business News, Interactive Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, search engine marketing | No Comments »
Friday, March 5th, 2010
As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...
Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, Website Analytics, World, search engine marketing | 1 Comment »
Friday, February 26th, 2010
The rise of social media has allowed for our society to connect in more ways than ever. Connections from the past resurface and develop new identities, and connections from the present bring future promise. Nevertheless, it can be difficult to manage the several profiles that float in cyberspace. The minds ...
Posted in Business News, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »
Thursday, February 25th, 2010
The Blueliner family will be the first to vouch for Skype, as it is our source of interoffice communication from mobile to the computer between New York, India, and Bangladesh. It is a perfect fit for our business model in which the world is indeed flat, enabling us to provide ...
Posted in Business News, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »
Wednesday, February 24th, 2010
Wired Magazine is boldly planning to take their content through several digital channels. As new media offers several channels to display content with innovative design features over the past decade, one may wonder about the future of paper. The death of newspapers and magazines among media critics, according ...
Posted in Business News, Marketing, Online Advertising, eCommerce | 1 Comment »
Wednesday, February 24th, 2010
Today's marketing strategies are in an era where synergy of different platforms become more critical than ever due to the various channels and platforms available to the general public. CMOs and marketing management have used e-mail strategies in the past to convert consumers into customers with aggressive targeting. Nowadays, a ...
Posted in 7 Pillars of Internet Marketing, Business News, Email Marketing, Marketing, Social Media Marketing | No Comments »
Thursday, February 18th, 2010
As our channels of communication widen and our consumer shopping experiences change, retailers must make adjustments to their target strategies. Best Buy has revamped their website in order to keep their consumer base engaged on several channels, including social media, mobile applications, and traditional stores. I visited the site this ...
Posted in Business News, Flash, Marketing, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, Website Design, eCommerce | No Comments »
Thursday, February 18th, 2010
I am extremely honored and humbled to now be a featured contributor on Oprah.com. The plan is for me to write a column every other Friday. The direct link to my columns is www.oprah.com/davidhoule.
With this space on Oprah.com, I hope to get more people thinking and talking about the future. This ...
Posted in Business News | 1 Comment »
Wednesday, February 17th, 2010
The earthquakes in Haiti this past January brought a lot of grief and sorrow to many across the world. In fact, the estimation of damages caused is still being calculated at this very second. Nevertheless, the advent of social media has been an overwhelming factor in stabilizing relief for the ...
Posted in Business News, Interactive Marketing, Marketing, Mobile Applications, Mobile Marketing, Social Media Marketing | No Comments »
Wednesday, February 10th, 2010
Yesterday, Google announced a new feature within Gmail called Google Buzz. Google Buzz is, essentially, a collection of actions on the social web, viewed through the filter of your Gmail contacts. By assuming that your Gmail contacts are the people you are most interested in keeping in touch with, Google ...
Posted in Business News, Interactive Marketing, Marketing, Mobile Marketing, Social Media Marketing | 7 Comments »
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