August 6, 2010 – 5:38 pm
Loading ...
Welcome to the first edition of the Weekly Blueliner Newsminer. We aim to bring a collective viewpoint on the recent news in digital media, putting it into accessible terms. Across different angles, we can understand the present and future of internet marketing over a period of time.
We will look at the top five news stories, then discuss their impact.
1. Google and Verizon Discussing Net Neutrality. The latest on this story is that both firms are denying that a deal is in the works, but when there’s smoke, there’s fire. This would be a huge determent on the business front. It would really monopolize website optimization in terms of e-commerce and keyword search. Larger firms would receive the bulk of advertising since they would be able to afford the delivery fees that Google and Verizon propose to regulate traffic. Venture capitalists would struggle to research for innovative technologies. The internet, on principle, would be undermined as an depot of information.
2. UAE Set To Ban Blackberry Use In October. Speaking of information depots, this story continues to build up steam, as the U.S. government looks to defend RIM’s data monitoring practices. Earlier this week, the United Arab Emirates announced that it would ban Blackberry use in its borders starting this October due to security concerns. The Canadian firm has superior encryption standards and routes data services through its proxy hubs in Canada. The Middle Eastern government wants Hillary Clinton has went on public record, describing the behavior of UAE’s government as a threat the innate right of free internet access. Undeniably, the potential for hegemony of content exists, especially in such a volatile region. RIM is also in dialogue with India about similar concerns, so monitoring continues. As of this syllable, Blackberry phones are still in use for all the aggravated investors in Abu Dhabi and Dubai.
3. Twitter Launches Suggestions Feed. The Suggestions feed was rolled out this Monday by Twitter, and it looks to segment Twitterati into similar tastes and preferences not unlike social media rival Facebook. So far, few people are in love with it, including myself. The service, in my mind, is unique with its minimalist website design and character limits. The suggestions feed uses an algorithm based on people you follow, their followers, and unconnected followers who you may find interested. Kinks are still being worked out, as the feed has crashed several times. I feel that the suggestions feed suggest a desire to engage in a personalized relationship, which is the antithesis of a follower. Nobody wants to be seen in this context. One writer of the blog TechCrunch thinks this is just the beginning for Twitter’s social extension.
4. Facebook vs. Google. The battle for web advertising supremacy is going unnoticed by the general public, but digital media executives are watching really closely. The search-advertising giant has made several efforts to enter the social media industry with applications like Wave and Buzz, only to watch them peter out due to privacy issues. YouTube is one obvious success, but it was purchased by Google rather than developed from within the lab. Facebook, on the other hand, has aligned with Microsoft Bing to leverage its superior depth of interpersonal connections. It also acquired some patents from Friendster, which has been Apple’s strategy with mobile applications. Google’s open source platform has been better received, with Android as a shining example.
Google is fighting different battles with China (firewall proxies), Apple (content syncing, television programming), Microsoft (office software, search), and the federal government (antitrust issues). That is the reality of life when you gain accolades. I feel like Google should place focus on development of certain programs, especially Analytics. We use it as part of our SEO methodology, and the emergence of web and mobile advertising only intensifies the necessity for keyword tracking. Google Reader is another program used by academia to conduct internet research for rare library content. A recent antitrust case concerning the application was closed, foreshadowing an opportunity.
5. RIM releases the Blackberry Torch on AT&T. Alongside the tiff with the UAE, RIM releases the Blackberry Torch on the AT&T network. The AT&T partnership is peculiar for several reasons. Their inept coverage and network capacity has kept me from reaching for the iPhone, and the aforementioned device is included in their phone portfolio which could siphon revenue for each party. Overall, the mobile platform has been rated as an improvement by tech reviewers. I have yet to see the phone personally, so I can’t make a thorough judgement. At first glance, it looked like a parody of the fallen Palm Pre, which this author views as a foreshadowing. The smartphone race gets even more intense.
This is a wrap for the news. Log in next week.
Posted by
Abdul Fattah Ismail
Posted in
Blog Marketing, Business News, Interactive Marketing, Marketing, Mobile Marketing, Video Sharing, blog, search engine marketing |
No Comments »
Tags: abdul fattah ismail, Blueliner, Blueliner Marketing, digital media, internet marketing ny, new york interactive marketing agency, seo media agency, weekly blueliner newsminer
youtube
Facebook
Linkedin
twitter
Futurist David Houle has been peeling layers on Oprah.com about The Shift Age. He has went into discussion about the change of communication with technology, and how values shifted into various directions. He discussed the future of education, arguing that women will be at the forefront. He feels that technology has advanced with such speed that our brains cannot handle the relentless flow of information. Now, he examines this proverbial statement: Content is King. In his mind, that is no longer true. Click on the image to hear his reasoning.
Hello, readers. This week has been an interesting one in the world of interactive marketing. Let’s start analyzing the storylines.
Subscribe by Email