Archive for the ‘7 Pillars of Internet Marketing’ Category
Sunday, March 14th, 2010
I'm the majority shareholder and CEO of a small but global company. That gives me some degree of authority and influence over roughly 40 people (Blueliner's staff or as I prefer to call them, "The Blueliner Family") in three countries. If you work the network effect from their, and assume ...
Posted in 7 Pillars of Internet Marketing, Interactive Marketing, Marketing, Marketing Agencies, green marketing | No Comments »
Monday, March 8th, 2010
Google's personalized search has been around for some time. But, it was mostly in experimental stage. Google recently updated their Personalized Search for good. Their personalized search is based on "log in" as well as cookies (when you are not logged in). Recently, they made it a permanent feature.
When you are not logged ...
Posted in 7 Pillars of Internet Marketing, Search Engine Optimization | No Comments »
Wednesday, February 24th, 2010
Today's marketing strategies are in an era where synergy of different platforms become more critical than ever due to the various channels and platforms available to the general public. CMOs and marketing management have used e-mail strategies in the past to convert consumers into customers with aggressive targeting. Nowadays, a ...
Posted in 7 Pillars of Internet Marketing, Business News, Email Marketing, Marketing, Social Media Marketing | No Comments »
Thursday, February 18th, 2010
As many know, the philanthropy industry is very dependent on corporations, small and large, for contributions on many levels. The balance sheets of corporations are stabilizing due to reduced inventory and personnel, but corporate hiring, and namely, giving has yet to rebound. E-mail marketing is the most common ...
Posted in 7 Pillars of Internet Marketing, CRM, Email Marketing, Interactive Marketing, Online Advertising, Small Business, Social Media Marketing | 1 Comment »
Monday, February 15th, 2010
Click fraud is a serious issue within PPC advertising and one on which Blueliner takes a firm stand. In May, Blueliner CEO Arman Rousta released a five-part video series detailing the problem and offering insights on how Google, Yahoo, and Microsoft can address click fraud. In the meantime, the search ...
Posted in 7 Pillars of Internet Marketing, Click Fraud, Online Advertising, Pay Per Click (PPC) | No Comments »
Friday, January 29th, 2010
Over the last couple of years, Blueliner presents a seminar highlighting web design trends that are emerging and cementing themselves. The presentation has caught fire on Slideshare via Facebook. Take a look.
Web Design Trends 2008 Blueliner Marketing
View more presentations from Arman Rousta.
Posted in 7 Pillars of Internet Marketing, CRM, Flash, Interactive Marketing, Online Advertising, Web 2.0, Website Design, web development | No Comments »
Thursday, January 28th, 2010
Steve Jobs unveiled the IPad yesterday, and everyone is talking about the device being revolutionary for written content. Sure, newspapers and magazines have been gutted due to declining advertising streams. At the same time, web advertising will be tough to figure out, due to Apple's history of proprietary control. Itunes ...
Posted in 7 Pillars of Internet Marketing, Business News, Flash, Interactive Marketing, Marketing, Mobile Marketing, Small Business, Website Design, eCommerce | No Comments »
Friday, January 22nd, 2010
As many know, Blueliner is a pioneer with the 7 Pillars of Marketing strategy. It allows businesses to keep up, or better yet, stay ahead in the digital era. I found this particular piece in Advertising Age the other day. A CMO from Avidan Strategies, Avi Dan, talks about how ...
Posted in 7 Pillars of Internet Marketing, Business News, Marketing, Marketing Agencies, Online Advertising | No Comments »
Thursday, January 7th, 2010
I came across this article on iMedia connection.com that discusses the implications of social media for internet marketing strategists. They bring up some interesting tips. One is being wary of sharing a link on a social network that doesn't include a tracking code, which would prevent PageRank from being passed. ...
Posted in 7 Pillars of Internet Marketing, Blog Marketing, Interactive Marketing, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, eCommerce, search engine marketing | 1 Comment »
Tuesday, May 12th, 2009
So the Click Fraud series concludes with a discussion on what's the next step for all interested parties. Stay tuned with our blog to see how things unfold.
Posted in 7 Pillars of Internet Marketing, Click Fraud, Interactive Marketing, Online Advertising, Pay Per Click (PPC) | 1 Comment »
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