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Virgin America Warms Up Interactive Lovers

June 9, 2010 – 6:21 am 		Abdul Fattah Ismail

Interactive marketers are always looking for the next hot gadget, the latest application, and the latest website with the most classified information.  On a recent trip to California,  I was fortunate to fly with Virgin America cross-country and from the south to the north.  For the uninitiated, a flight on the airline will infect viral marketers for days.  First off, one notices the soothing, understated purple and neon lights that line the windows and aisles.  Secondly, the cabin room is solid for all body types, although my arm space felt a little stilted on the flight back to New York.  

I forgot about it once I navigated the RED interactive menu. The user has a dizzying array of applications to relieve boredom, from cable television sponsored by Dish Network, timely on demand programming, and various music sources like videos with genre radio.   A ‘read’ application for e-books was also installed, but had no content. That will come in the near future.  I found the chat room most entertaining, as you can randomly start conversations with your fellow cabin mates.  A portable keyboard allows you to freely talk about nothing and everything in life. It’s definitely the most unique part of the entertainment package.

Speaking of portable devices, your laptop and iphone can access the wi-fi network for a sliding fee, but I was satisfied with RED’s content to not pay the scale.  You can also order a wide variety of refreshments and meals at reasonable prices.  I had a turkey sandwich, and it was better than expected, since airplane food is legendary for being canned. All in all, I recommend Virgin America if you want to plug in on your next flight.

    

Posted by Abdul Fattah Ismail
Posted in Business News, Digital Media, Interactive Marketing, Mobile Applications, Social Media Marketing | 1 Comment »
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  1. One Response to “Virgin America Warms Up Interactive Lovers”

  2. Great article. I have been very impressed with Virgin as well.

    I am working on a freelance piece about the Virgin clubhouses. I recently interviewed the SFO clubhouse and interviewed several employees. If you are interested in adding this piece as a follow up, contact me at the e-mail address above.

    By Jason on Jun 9, 2010

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