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Traffiq Drives Into Latino MarketsApril 28, 2010 – 12:52 pm |
 Abdul Fattah Ismail |
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Traffiq, an online-based media planning agency, is partnering with The Media Maquiladora to tap into a potentially lucrative digital advertising market across Latin America. It’s another sign of a universe where content is moving around through various channels at a rapid pace. Content nowadays needs to be segmented for geography along with language. Therefore, agencies must grasp the colloquialisms of their demographic base, or risk a campaign default. 
According to MediaPost, Traffiq is doing this through targeting smaller regional and Spanish-language agencies as customers. This should help the firm build social equity within those communities, which are improving their advertising acumen but are still limited in their ability to distribute content due to lack of capital.
Capital is crucial for updating technological equipment at a steady pace, then an agency can adopt the ever-changing digital tools that enable a healthy ROI. Blueliner, since its inception, subscribes to this theory with bases in India and Bangladesh, with an experienced staff diversified to tackle all digital services for those nations and specific regions. Those services are offered at an optimal rate for local businesses.
As Madison Avenue streamlines its services across the globe, agencies on the descending tiers need to stand tall and improve their portfolio of tools for growth.
