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Starbucks and Foursquare Paint The Town CoffeeMay 19, 2010 – 3:59 pm |
 Abdul Fattah Ismail |
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Yesterday, Starbucks continued to promote on the ground. They started with a Frappuccino Happy Hour last week which I partook in plenty of times. I’ll take a Java Chip Frappuccino for $2.35 any day of the week. Sorry, haters.
Now, they are integrating Foursquare at a higher level. Customers that check into a specific location at a high level will receive mayoral badges. They are used for special offers, which concurrently, is a $1 off any Frappuccino choice. If one returns at a consistent rate, then Foursquare will unlock an amalgam of connections to other location specials and people.
The implications could become twofold, as you seen the merging of social media with human location. Some have expressed fear of Foursquare’s virtual location with tangible human presence as a more incisive peek into personal experience. In blunt terms, it may be too close for comfort, like Ted Knight. A marketing executive now has the chance to obtain even more information about consumer behavior and lifestyle habits without expending more department revenue. Facebook is currently dealing with privacy issues, but Foursquare is picking up steam as a social media website. I wonder if the human element will give Foursquare more credibility in the long run. At the very least, the consumer still has control over their allotment of personal information through the digital stream. One has the choice to save on a frappuccino or the interior monologue of human experience. This is another reason why free will enchants and haunts the mind. My mind wants to hurdle the afternoon slump, so I’m going downstairs for the first of many future Frappuccinos. Viva Foursquare!
