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Social Media Grows Into Global ReliefFebruary 17, 2010 – 6:53 pm |
 Abdul Fattah Ismail |
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The earthquakes in Haiti this past January brought a lot of grief and sorrow to many across the world. In fact, the estimation of damages caused is still being calculated at this very second. Nevertheless, the advent of social media has been an overwhelming factor in stabilizing relief for the catastrophe. Society’s finest, from Hollywood to the federal government have used Facebook, Twitter, and the like for donations and medical assistance. Twitter has been instrumental in covering the saga of Middle Eastern conflicts in places like Iran and Lebanon. It’s clear and timely presentation of information has proved its value time and time again.
Facebook used the Cause application, allowing several members to donate funds:
The American Red Cross has also used their “Text2 Help” campaign in conjunction with the U.S. State and mGive mobile advertising and has secured over $1,000,000 in donations. Feel free to donate at this link if interested. (Mashable), or text 501501 to YeleHaiti for $5.
YeleHaiti
Here is a news clip from the AP newswire about social media contributions:
The story of Dan Woolley also strengthened the credibility of mobile marketing. He was trapped in earthquake rubble and used an Iphone application to treat head and foot injuries, which helped him avoid shock. Paramedics soon rescued him and gave professional treatment. The application, called First Aid and CPR, was created by the American Heart Association, and has shot up in sales revenue, jumping from 97th into the top 50, above noted applications like CNN mobile.
Clearly, social media has made a strong impact on the political scene over the past year in terms of relaying information on a swift timeline. Even in 2010, though, true political impact takes clear human actions and a concise strategy on the ground. Ben Parr of Mashable relays this fact in a nice piece.
Therefore, use the social media to inform yourself and others, but community engagement makes the most impact. Our thoughts are with Haiti and other distressed environments at this time.
