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Social BuyersMarch 17, 2010 – 12:46 pm |
 Abdul Fattah Ismail |
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For small businesses that are in limbo on using social media for business ventures, don’t hesitate. According to eMarketer, research done by Chadwick Martin Bailey and iModerate has shown that social friends and followers purchase from brands that they love. More than 50% of Facebook fans said they are more likely to make a purchase for at least a few brands, while 67% of Twitter fans do the same. Corporations have become more aggressive within this past quarter in targeting these websites with discounts, free giveaways, and other campaigns.
Facebook patrons also friend brands to demonstrate personal brand loyalty to their network. I believe these are the contacts which corporations should target with aggressive campaigning through their ecommerce site. The possibilities for consumption are very high. I wrote a recent blog post about Best Buy doing an excellent job of revamping their digital campaign with a streamlined website and accessible mobile applications. They also leveraged their brand presence on the social networks.
Our LiveBlogging panel a few weeks back wrestled with this fundamental question among many: How to leverage revenue from social media? The future will give us the truth soon.
