|Abdul Fattah Ismail|
• Multitasking: It’s here, finally. It’s handled with a simple task switcher: double click your home button, and you get a list of running apps. Select, switch, done. Multitasking is limited to audio, VoIP (Skype!) and GPS apps.
• Fast app switching: With iPhone 4′s multitasking, most apps aren’t actually running in the background—just certain functions of the app, like an audio stream or a GPS lock. But! All apps can now be frozen, in full, so that when you reopen them, they’re restored to exactly the state they were in when they were closed.
•Per-app SMS and alerts: Notifications can be sent from apps on the phone, not just remote services. In other words, if something important happens in an app you’ve opened and navigated away from, a notification will pop up in whatever app you’re using at the time.
• App folders: Now you can sort your apps into folders! That’s homscreen clutter solved, then.
• A new Mail App: Unified inboxes! Multiple Exchange accounts! Fast inbox switching! Threaded messages! This is actually a huge deal, since the iPhone’s mail client has barely changed since launch in 2007.
• iBooks: Oh hey, that iBooks ebook reader app and accompanying store from the iPad has ambled on down to the iPhone. Nice, since you can now take your books with you wherever you go, as oppose to wherever you go with your iPad.
• Custom Backgrounds: Jailbreakers have them. Hell, the iPad has them. Now you can choose a persistent background for your iPhone—and not just for the lockscreen.
• 5x digital zoom: Could this hint at a higher quality camera? 3.2 megapixels seems a bit low for 5x digital zoom.
• Tap to focus video
• Bluetooth keyboards: Another carryover from the iPad, Bluetooth keyboard support will finally come to iPhone 4.0.
A recent development that will turn digital marketing heads is the iAd. The application gives developers the opportunity to merge web interaction and television’s moods with HTML5. Advertisers can easily tailor mobile applications for segmentation. A beta version can be purchased right now, but iPhone OS 4 will ship this summer for iPhone and iPod touch. The iPad will be upgraded in the fall.
(c) photo copywright, mobilecrunch.com, 2010