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E-mail Service Providers Give TreatsJune 18, 2010 – 9:22 am |
 Abdul Fattah Ismail |
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In our connected world, writing an e-mail with only text is becoming antiquated, much less writing script on paper and sending it in the mailbox with a stamp. The proliferation of social media and mobile messaging networks within the last five to seven years saw to this fact. Since e-mail providers can’t beat them with simple text, they are joining the party. E-mail service providers are becoming complete marketers in all phases. They are purchasing mobile marketing companies, social media providers, and behavioral marketing firms. Behavioral firms provide key research used to determine consumer emotions and unconscious sentiments attached to brands. In effect, providers can further segment their customer bases with a direct message that will generate improved ROI. Constant Contact, one of the respected e-mail marketing firms around, recently acquired social media company NutshellMail.
NutshellMail integrates all of your updates from social media accounts by delivering messages to your base inbox. The service is a smart, efficient way for marketers to manage their clients’ social networks. This management also offers potential to assess the effectiveness of campaigns on a nuanced level while having the ability to make adjustments without shifting between endless tabs and windows. It is possible that this integration will allay the fears of marketers who underutilize e-mail marketing in their campaigns. Firms that have a good CRM can seamlessly transfer their database collections into an organized report of customer information. Can socializing online save the e-mail? Time will tell.
