As our channels of communication widen and our consumer shopping experiences change, retailers must make adjustments to their target strategies. Best Buy has revamped their website in order to keep their consumer base engaged on several channels, including social media, mobile applications, and traditional stores. I visited the site this morning for the first time in a long while and am very impressed with the much more focused color schematics. I also find the menus to open much smoother than before along with the flash interface for featured sale products. Several options are available on the left panel for search refinement, which was not a standard before on the site. The integration of Napster.com allows for simple music downloads right to your laptop, a plus considering their competition with the retail heavyweights of Amazon and Walmart.
John Thompson, the general manager of Best Buy.com, Inc., received a lot of negative feedback on the website’s prior lack of intuition and accessibility. He knew that for the brand to remain a credible electronics retailer, streamlining the efficiency of its digital communication was critical. The unit tweaked their SEO methodology, updated their URL links, and added content for clarification. The company also used an m-commerce strategy that has reaped sales and consumer dividends. For more information on Mr. Thompson’s initiatives, click here.
Below is the latest visual of BestBuy.com’s website. Click here for a tour.