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Bing and Google Look For The Perfect TunesJuly 7, 2010 – 3:28 pm |
 Abdul Fattah Ismail |
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Google are a certified giant in the tech industry. They are reaching into digital media content at an accelerated pace. Microsoft is another behemoth, but is a neophyte in the search world, with Bing. The engine has gained some acclaim for it’s travel algorithms, but its durability against Priceline, Kayak, and Travelocity is in question. Everyone today uses SEO methodology to find and download our favorite artists online, especially through Google. A secret battle is lining up for the future of entertainment search inquiries.
Not unlike their Farecast technology on the travel page, Bing has unique twists to segment themselves from Google. They have expanded their entertainment menu to aggregate streaming from Zune, tour details, and links to buy music from a large database. Currently, Bing only has 9% of the search market. It could be all for naught, when facing Google’s capital prowess.
Google purchased Simplify Media in May to counter with a music download service that synchronizes the Android mobile OS and search engine. Along with the planned upgrade of its video services, Google is really stretching its media boundaries. We’ll discuss these implications in the future, as many could arise for the music and television industries. One issue for the music industry is the regulation of infringing material on search results. Google and Bing could offer subscription services to access illegal content through sites like MegaUpload and Rapidshare. The sentence itself sounds unjust. Chess pieces have only begun to align on this battleground.
