|Abdul Fattah Ismail|
The economic downturn has forced many to make transcendent sacrifices in their lives. Some people have had to relocate with family due to lack of resources. Others have returned to school. What if you are not capable of either direction? Or a mobile phone without a QWERTY keyboard? What if you have a desktop with no Internet connection, heaven forbid?
For those who seek to learn about business and don’t have neither the finances nor time, look no further. The people at Fast Company have developed a microsite titled, “The 30 Second MBA”. The website design has a warm interface mixed with a tangerine color palette. Photo profiles of the participants, dubbed professors, are on the right side panel. A Twitter feed rolls on in the bottom right corner. The contributors come from all ranks of business.
But this portal is not about the quality of the user experience. Instead the program is delivering a concept in viral content which is gathering steam. Society is processing information a little quicker with less patience. The questions are fairly standard, but the answers delivered by the executives are insightful. They are sharp bullet points in a world of haphazard dots, like this program. Kimberly Grant, the Planning Supervisor for Zenith Media, has some visual notes for you. Class is in session.