|Abdul Fattah Ismail|
Steve Jobs unveiled the IPad yesterday, and everyone is talking about the device being revolutionary for written content. Sure, newspapers and magazines have been gutted due to declining advertising streams. At the same time, web advertising will be tough to figure out, due to Apple’s history of proprietary control. Itunes is the primary example, and it took some time for the music industry to reach a consensus with Apple over content distribution. The dilemma for advertisers lies with the use of Flash on the tablet. Ian Schafer of Advertising Age talks in more detail about this here.
Steve Jobs demonstrates the Ipad…….