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Turning Prospects into Buyers with Content MarketingMay 13, 2010 – 12:13 pm |
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What do most marketers need when they want to attract, acquire and engage customers and potential accounts for their business? Consistently sharing information about their products or services can keep existing customers and the potential ones informed, thus creating a unique brand awareness which can result in increased sales and customer loyalty. In order to do this, you need to create and share informative and valuable content about products and services via different media.
This form of marketing is often referred to as Content Marketing, which is defined as “words and data to create unambiguous content that support meaningful, interactive experiences”, is now evolving as a new discipline. In addition to all your traditional marketing techniques, this form of marketing uses content to achieve higher sales through profitable actions from the customer and prospect sides.
What it takes, is an effective content strategy. Content development, delivery and administration are the three major points that need to be kept in mind when you define content strategy for any marketing plan. Rachel Lovinger explains more about content marketing in her article, Content Strategy – The Philosophy of Data.
Effective content can be a combination of both verbal and visual information that will have a greater impact among your prospects. Define your content strategy in a manner that can be tracked and results are measured by easy methods which plays an important role when it comes to continuous refining and managing content for future.
There are a variety of vehicles marketers can use to deliver content to prospects which include print and online newsletters, webinars, podcasts, websites, microsites, video portals, mobile content, gaming sites, interactive online forms, email campaigns, blogs and social media. Of all, social media forms a major component of content strategy now and content marketing is replacing certain traditional marketing strategies to achieve results in a cost-effective manner.
Research and survey reports conducted by Junta42 show that now 33% of total marketing budgets are allocated to content marketing and the main area of focus being mobile and social media. Companies of all size are now taking the help of digital marketing companies to fulfill their content marketing needs.
Blueliner Marketing offers specialized services to clients who need a partner to transform their marketing goals to profitable results. Blueliner creates and administers valuable content marketing strategies to meet client needs and deliver higher ROI.
One Response to “Turning Prospects into Buyers with Content Marketing”
Yeah, content is king. with good content we can get good business.
By Prasad Sistla on May 13, 2010