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The Basics of Email MarketingMay 26, 2010 – 3:37 pm |
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Email Marketing is an internet marketing tool used to communicate information about a company’s products or services to its customers and prospects through email. The main purpose of email marketing is to acquire new business and also to enhance relationships with existing customers.
The Pew Internet & American Life Project surveys from 2000–2009 show that about 55% of all American adults use the internet daily and about 45% of all either send or read email.
There are several reasons why email marketing is popular among most companies. First, digital marketers can reach any number of customers and prospects who have opted-in to receive information about the product or service of their interest at the same time, through email marketing. It is also one of the most cost-effective digital marketing tactics and has proven to be of high worth when executed properly and tracked at every stage of the campaign to find the exact ROI.
It is important for marketers to provide valuable and informative content in order to get the most out of their email marketing campaigns. The message should be short and to the point when describing the products and services offered by the company. Adding company URLs and links to your offerings in the email can direct readers to particulars section of your site if they are interested in finding more information. These are a few points that need to be kept in mind when preparing an email marketing campaign. If the campaign is automated and uses tracking features, it helps to refine based on results that include deliverability, delivery rates, open rates, CTR, response rates, Opt-in/Opt-out and unsubscribes.
Email ad spending is projected to grow from $338M in 2006 to $616M in 2011 – a six year increase of 82%. Comparatively, total internet ad spending will grow twice as fast during the same period. Source – eMarketer, September 2007.
Blueliner Marketing offers Internet Marketing services to clients and helps build their businesses to achieve higher profits. Blueliner Marketing manages robust email marketing campaigns for clients around the globe who are seeking to build their client bases and businesses.
